Have you ever been on Social media and seen your favorite celebrity talking about a product? These promotions might not be totally random, and are actually seen as a vital part of the 【小题1】 process. The question is: How do social media influencers ‘influence’ what you buy?

Human desire for status and making friends, combined with our need to belong to a group, makes us 【小题2】 to being ‘socially influenced’. Companies often use that desire to have a similar lifestyle to a celebrity we 【小题3】 to hawk or launch a product. So, what do these promotions actually do? Firstly, they can be used to build brand awareness. A social media influencer should have a strong understanding of the platform they operate on, and therefore can create 【小题4】 content that not only sticks to the brand image, but sparks their followers’ interests in a product they might never have seen before.

Secondly, influencers can improve a company or product’s relationship with their customer 【小题5】. According to In Moment’s 2018 US Retail CX Trends Report on customer loyalty, 77% of buyers have been brand 【小题6】 for more than ten years. This is also true of 60% of millennials. A popular celebrity can 【小题7】 key demographics (顾客族群) and talk or blog about a product, which can create a(n) 【小题8】 and lasting bond with the consumer.

Lastly, influencers can improve customer buying habits with seemingly ‘unbiased opinions’. We are more likely to respond to ‘【小题9】 recommendation’ than traditional ads, meaning the fact we see an influencer as a ‘friend’ can make us less likely to be doubtful about what we are seeing. So, if you find yourself 【小题10】 a product you’ve seen on social media, you may well have been influenced.

What can you do to avoid Telecoms fraud (诈骗)?

Telecoms fraud and other security breaches (安全漏洞) can be prevented and minimized by implementing a full end-to-end procedure. In addition, it’s important for you to secure your devices and services to strengthen your security and avoid any fraudulent activity or threats.

Due to the【小题1】nature of the internet, it’s not always possible to guarantee protection against fraud. However, there are a variety of methods that you can put in【小题2】within your phone system’s security that can prevent this further:

The most important action to take when protecting your phone system or PBX (Private Branch Exchange) is investing in good security and password/account management software. You should be using password【小题3】and saving systems, as well as choosing passwords with complex combinations. It’s also important that you don’t use the same password for【小题4】 accounts or systems. If a hacker finds this password, they can use it to get into and take control of all your systems, so remember to【小题5】 update your passwords and make sure no two passwords are the same.

Another way to protect your systems with passwords is to password protect your mobile phone. If you leave your mobile phone【小题6】, it’s very easy for a hacker or scammer to get in and setup call features, like【小题7】and voicemails on the handsets.

Call pattern analysis helps【小题8】patterns in call traffic and monitors and prevents calls which go over specific limits. This can be based around costs, call duration, volume, time of day and call destinations. Call traffic can’t be monitored all the time; however, a vast majority of fraudulent traffic can occur during holidays and weekends, when customers and suppliers arc away from the office and their devices. Any spikes (高峰) in traffic should generate【小题9】alerts to relevant parties and this activity can then be restricted, and additional measures can be put into place to protect you and your systems.

Call baring lets you bar or block certain types of call, IP addresses and destinations from being made to or from your phone. You can【小题10】our call barring settings for both UK and international numbers. It’s also a good idea to bar calls from certain IP addresses and only authorize business or employee IP addresses to make calls.

Most men and women feel that a dinner bill should be split down the middle, how fair is this it really? A new app aims to answer this question, and for others who fall 【小题1】 to income inequality, by dividing the check-up according to each person's race and gender.

Equipay uses Bureau of Labor Statistics and math to calculate how much is【小题2】 from each person , but it will only give you statistics about the wage【小题3】.

'Equipay helps you avoid the firm discrimination that exists in our society. It doesn't work out an equal split of the bill but a 【小题4】one.' the company's site says. 'You pay what you should to balance out the wage diversity.' The app is the brain child of Luna Malbroux, a diversity educator and comedian from California, who wanted to 'make the touchy subject' of racial and gender inequalities more 【小题5】, The problem is expected to catch people’s eye easily.

“I hope that this, more than anything, starts a discussion and helps people to start thinking a little bit differently about how we can use technology and innovation to【小题6】 inequality and wage inequality, ” Malbroux said.

The app has a built in 'diversity tool' that allows you to【小题7】 how diverse your friends really are, the list also displays the level of diversity for each person.

Type in the amount of the entire bill at the top, tip included, and the software will begin calculating the split based on who your【小题8】 is. Finally it will show you the list again, but now with how much each person owes.

Before paying your share, there is the【小题9】 to protest, in which the app will ask 'what's your excuse' and lists reasons for you to choose from. You can say 'I was a middle child' or 'I'm unaware of my privilege'.Equipay will find the best reply possible, whether it is facts regarding income inequalities or something seemingly【小题10】 but also makes you think twice before disagreeing with what you have to pay.