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阅读理解-七选五 适中0.65 引用2 组卷237

If you haven’t started live stream (网络直播) commerce on social media, maybe you should. 【小题1】It is growing in popularity, accounting for $200 billion in sales in China and $11 billion in the United States in 2020. Those numbers are only expected to climb.

“Livestream commerce is fast becoming a medium of choice,” said Thomas S. Robertson, a marketing professor. In an article he wrote for Harvard Business Review, he examines the rise of livestream commerce and offers guidance for companies that want to jump on the trend.

【小题2】We have to look at the evolution of online. It started with text, and over time that became rather boring. Text then became accompanied by imagery, and that was a step forward in building audience engagement. The next step was video, which turns out to be more powerful than imagery in building engagement. After that came livestream. 【小题3】That’s where we’ve arrived in terms of the evolution of online. It’s become an important means of going to market and selling with certain audiences and under certain conditions.

What should brands be thinking about as they jump into livestream commerce? 【小题4】For example, brands have to choose the right plat form and influence. Is it someone with followings, or a more specialized influence who knows more about a specific category, such as cosmetics or a technology product? Brands have to measure success against goals. 【小题5】It’s not just about making immediate sales. Their objective is to reach new markets, introduce new products,or create a buzz (轰动效应) for the brand. Given their expectations, they are going to track sales outcomes, social media mentions, likes and dislikes.

A.Why is livestream commerce becoming so popular?
B.Livestream commerce is the hottest trend in the online business.
C.They must test whether they are able to achieve those goals.
D.The option to buy from the live stream was added shortly afterwards.
E.What is the role of the social media influencer in livestream sales?
F.They have to integrate livestream commerce with other marketing strategies.
G.It’s definitely a challenge, even for companies that were built for digital shopping.
22-23高三上·广东肇庆·阶段练习
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This is the digital age. If you don’t know what ChatGPT is, think of the digital products you’re constantly exposed to. Technology can close the gap between paper and screen, but not entirely. Typing will never be as distinctive as handwriting. Mastery of digital technologies is vital, but a sense of touch, authenticity and humanity still matter.

A recent research reveals the enduring value of paper, whether in making decisions, winning over customers or enhancing productivity. In a study from Maferima at Northwestern University and Lili Wang of Zhejiang University, the researchers approached strangers and asked them to take a made-up survey. Half the respondents were given a pen and paper to fill out the form; the other half were handed an iPad. At the end of the exercise, respondents were asked if they wanted to give their email address to receive information on how to donate to a charity. Those who used paper were much likelier to provide their email addresses.

The researchers also saw differences in behavior when they showed Chinese university students an ad for a bookseller at the end of the survey, and then asked them to select some of the books that were being promoted. Those using paper to fill out the questionnaire chose more highbrow books on average than those using the tablet. When asked, paper-and-pen respondents were indeed more likely than iPad users to think their choices were more indicative of their characters.

And in a study from 2017, researchers found that people assigned a greater value to the physical version of a product than its digital version. Shoppers were willing to pay more for books and films they could hold than ones they could only download. Even the sight of someone handling something can help online sales. They found that Instagram posts showing hands touching products like cups of coffee or smartphones got more likes than those that were not being pawed. Similarly, people browsing in a shop on line were more willing to buy a T-shirt if they saw their own simulated hand touch it. All of these explain why retailers target consumers who do more of their shopping offline when selling pricier, less functional products.

【小题1】What does the author want to say in Paragraph 1?
A.Together with ChatGPT comes the digital age.B.Paper still has a role to play in the digital age.
C.People won’t write with pen in the future.D.Digital products do harm to our health.
【小题2】How does the author mainly develop paragraphs 2&3?
A.By asking questions.B.By giving examples.C.By listing reasons.D.By making comparisons.
【小题3】Which word can replace the underlined word “simulated” in the last paragraph?
A.shakyB.tinyC.virtualD.soft
【小题4】What can we infer from the passage?
A.On-line shops will fail to attract customers in the future.
B.A hand-written birthday card is better than a text message.
C.A person with an app will be more likely to stick to his plan.
D.All exams and interviews will be conducted with pen and paper.

Let me start by stating that I am an osprey. As with many in the human population, I spend a great deal of time near the shores and coastlines. Now, many of my fellow wild creatures have asked me to communicate with you on a matter of great importance. We need your help.

It has come to our attention that all of our lives could become endangered by your government. One of the most protective wildlife laws ever put into action is about to be severely weakened:the Endangered Species Act.

We know this would be a disastrous mistake. We had a frightening brush with extinction from the 1950s to the 1970s.Humans realized that chemical poisons such as DDT were causing our eggshells to thin. Other flying species were dying off, too. In 1973, when they were prohibited according to the Act, our population recovered, but it was not easy and not immediate.

The law also protected scores of other animals and plants. It helped save your national symbol, the bald eagle (秃鹰), from extinction. It allowed for the re-introduction of wolves to Yellowstone National Park to restore a natural balance to that ecosystem. Right now, the law protects more than 1,600 species in the United States. Do you really think it is a good idea to weaken it?

Your government is engaged in some very dangerous, short-term and nonscientific thinking. Apparently, it is more economically accountable. That means if saving our lives involves larger possible economic losses, our lives and the stability of all of the multiple ecosystems of which we are a part will be ignored. This will not result in healthy, stable and sustainable ecosystems, which are what we all need to survive. Please help us and help yourselves. Keep the Endangered Species Act unbroken.

【小题1】Which once made ospreys in danger?
A.The passing of a wildlife law.
B.The occupation of other species.
C.The slow process of reproduction.
D.The using of a poisonous substance.
【小题2】How is Paragraph 4 mainly developed?
A.By analyzing results.
B.By giving examples.
C.By following time order
D.By making comparisons.
【小题3】What does the last paragraph intend to say?
A.The Act is not perfect.
B.The ecosystem is weak
C.Economy is worsening gradually.
D.The government is lacking in vision.
【小题4】What is the “osprey” doing in the text?
A.Making a request.
B.Delivering a speech.
C.Proposing a solution.
D.Declaring determination.

“Body clocks” are biological methods of controlling body activities.Every living thing has one.In humans,a body clock controls normal periods of sleeping and waking.It controls the times when you are most likely to feel pain.Eating,sleeping and exercising at about the same time each day will help keep body activities normal.But changes in your life—a new job,for example—destroy the balance and thus cause health problems.You could have difficult sleeping,for example.Scientists suggest that early afternoon is the best time of day for physical exercise. They say we are stronger and faster then.Later,about four o'clock,most people feel tired because of the drop of sugar level in the blood.Early afternoon also is a good time to do tasks about memory(记忆) and mathematics.If you must study,however,do it just before going to sleep at night.Scientists say you are more likely to remember information when there is a short delay(耽搁)between study and bed.Body clocks control all the activities from day to day.They also produce changes about every ninety minutes during the day.At the end of such a time period,our ability to think hard begins to become weak.That is the time we are most likely to day-dream.Within fifteen minutes, we are ready to go back to what we were doing.

【小题1】According to the passage,_____.
A.one can always keep balance in the "body clock"
B.scientists can control body activities
C.body activities are under the control of an unseen force(力,力量)
D.the human body is seldom in balance
【小题2】Irregular(不规律的)signs shown by “body clocks” may serve as a warning of_____.
A.the body clockB.growing old
C.possible illnessesD.difficulty in sleeping
【小题3】We'd like to do physical exercise early in the afternoon because_____.
A.we feel tired of doing anything elseB.the level of sugar in the blood drops
C.we cannot study thenD.our body is most active then
【小题4】The writer suggests that the best time to study is_____.                            :
A.at nightB.late afternoon
C.at about 4 o'clock pmD.in the morning

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