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BACK TO SCHOOL BOOK GUIDE

Going back to school can involve lots of new things, including uniforms, topics, teachers, and friends. So why not try some new books as well and maybe find your new favourite author too. Whether you want to learn about protecting wildlife, discover some amazing weather facts, or dive into an action-packed spy mission, this back to school book guide has something for you. Click here to get a discount.


While the Storm Rages
by Phil Earle

A page-turning adventure to make you laugh and cry. Noah and his friends fight to save animals from being put down at the outbreak of WWII. An exciting wartime novel that packs an emotional punch from the bestselling author of When the Sky Falls.


Grimwood: Let the Fur Fly!
Written & illustrated by Nadia Shireen

A funny and silly new Grimwood adventure! Fox cub siblings Ted and Nancy love their new life in Grimwood. But the cruel mayor of Twinklenuts is on a mission to take it over and kick everyone out. Can Grimwood’s treebonking skills save the home they love? A must-read for Dog Man and David Walliams fans.


Alice Eclair, Spy Extraordinaire!
by Sarah Todd Taylor

Baker by day, spy by night—Alice Eclair leads an exciting double life! A mysterious message sends Alice on a mission aboard France’s most fascinating train. She must uncover an enemy agent while baking desserts, armed only with her whisk, wits, and will to succeed.


Weather, Camera, Action
by Liam Dutton

Discover hurricanes, dust storms, volcanic lightening and more, all through the camera lens of TV weather presenter and world-famous meteorologist(气象学家)Liam Dutton. This adventure through the atmosphere shows off the splendor of our skies in their wildest and most dramatic states and uncovers the science behind weather events.

【小题1】Which of the books might interest animal protectors most?
A.While the Storm Rages.B.Grimwood: Let the Fur Fly!
C.Alice Eclair, Spy Extraordinaire!D.Weather, Camera, Action.
【小题2】What might be included in the book Weather, Camera, Action?
A.How the atmosphere was formed.B.What the sky looks like in storms.
C.How to be a famous meteorologist.D.What to present in a weather forecast.
【小题3】Where is the passage probably taken from?
A.A website.B.A brochure.
C.A magazine.D.A guide book.
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Chester is one of the best cities in the UK. As soon as you arrive in Chester you will appreciate the city’s unique atmosphere and sense his history. Founded by the Romans over 2,000 years ago, much of the Roman influence remains and Chester’s city walls are the most complete in Britain. Combined with history and heritage (遗产), Chester is a lively city full of bars, pubs, clubs, hotels, and restaurants for you to discover, attracting you to visit again and again.

Travelling to Chester

Chester is easily accessible by many means of transport—whether you are travelling by rail, car, bus or plane. Please check our route planner below to help you plan your journey to Chester. Once you arrive in the city there are numerous car parks; however, during rush hours the easiest way to travel is by bus.

Hotel

From bed & breakfast to the luxury of Chester’s only five star hotel, Chester has all covered. Whether your trip is for business or pleasure, your room is just a click away!

Sightseeing and Tours

The best way to see Chester is by a guided tour. If you join one, you still have a variety to choose from. Whether you choose the traditional guided walk, to be guided around Chester^ historical landmarks by bus or to take a boat down the River Dee, you will sure enjoy the delights of Chester.

【小题1】What can we know about Chester from Paragraph 1?
A.It is a newly built city.
B.It is the best city in the UK.
C.It is rich in deep culture and modern touch.
D.Its city walls were completed by British people.
【小题2】What is the easiest way to get around Chester city centre during rush hours?
A.By bus.B.By bicycle.
C.By rail.D.By taxi.
【小题3】What’s the best way to visit Chester?
A.Travelling by your own.B.Joining a guided tour.
C.Going there in rush hours.D.Taking a pleasure-boat.

Thousands of books are published daily, and book advertisements play a crucial role in increasing awareness about those books. But it’s too easy to be tricked into bad “advertising opportunities” and make the wrong decisions. Here are several forms of digital advertising proven to work well.

Facebook advertising: Facebook provides the perfect advertising platform for authors because it allows targeting very specific categories of people. The other advantage is that it’s easy to test. You can start with a budget as low as $5 and gradually increase your monetary (货币的) commitment if your return on investment is positive.

Amazon advertising: Amazon allows you to show ads about your book directly on other book pages and search result pages. Since their main US rollout in 2017, they’ve become the most effective advertising place for authors.

Bookbub advertising: Bookbub rolled out a self-serve ad platform in 2016, which they’ve greatly improved since. It’s a less competitive playing field than Facebook or Amazon, but it does have its features.

Discount/promotion advertising: If you’re running a discount or free promotion on one of your books, you can apply to have it advertised in the newsletters of platforms such as Freebooksy, Bargainbooksy, etc.

Other types of advertising include search advertising, Goodreads advertising, banner ads on websites, etc. These haven’t produced the same effective results for most authors yet, but they could be just as effective (or more) if you write in a certain field.

【小题1】What is special about the Facebook advertising?
A.It is easy for authors to access.
B.It aims at saving money for readers.
C.It allows adjusting investment by profit.
D.It includes different categories of information.
【小题2】Which is suitable to promote your book with a discount?
A.Facebook.B.Amazon.C.Bookbub.D.Freebooksy.
【小题3】What is the purpose of the text?
A.To get readers to buy more books.
B.To raise people’s reading awareness.
C.To offer authors advertising platforms.
D.To help publishers communicate with readers.

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