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Devotees of Stump-town Coffee, a high-end roastery with fewer than 10 total locations in four select cities, pride themselves on avoiding mainstream coffee chains. What they are probably unaware of, however, as they sip their mochas and cold brews, is that their favorite spot of individuality may soon be just another chain in the Phoenix airport. What they might suspect even less is that they will have a different shopping experience in the coffee shop.

Stump-town, the iconic small-scale brand, was recently acquired by Peet’s, a chain with a couple hundred locations. Peet’s has been in the news for taking over Intelligentsia, another well-loved and self-consciously indie coffee brand. Stump-town’s sale to Peet’s exemplifies an economic phenomenon not limited to the world of craft coffee. Stump-town joins the ranks of a number of popular brands that went from independent to corporate - then Italian San Pellegrino, now owned by the Swiss giant Nestle (along with its main competitor Perrier), the originally Quaker-owned chocolate-bar maker, Cad-bury, acquired by the U. S. corporation formerly known as Kraft, and The Body Shop, the cosmetics brand synonymous with ethical sourcing, bought by the French behemoth L’Oreal, to name a few.

Stump-town’s story is typical of an innovative young venture becoming a victim of its own success. Founded in 1999 by Duane Sorenson in his native Oregon, it turned into a national phenomenon and was at the forefront of the small-scale retailers that positioned coffee - making, and coffee-drinking, as a kind of art form. Stump-town’s business model rested on providing an intensely personal experience. Coffee-drinkers were treated with top-notch beans and unique brews crafted in Stump-town’s “coffee labs,” But these personal touches don’t fit well in the assembly lines of large-scale operations.

The arithmetic of the “bigger is better” paradigm(范例), or what economist call “economies of scale,” is simple enough. The larger the machine, the more lattes it can spew out. Most of all, scale translates into standardization: the conversion of an unpredictable creative process into a precise and highly economical algorithm(算法)of production. All of this means more profits.

But, based on studies of human behavior in places ranging from blood banks to daycare centers, academics now recognize that the calculus is more complex: People act more responsibly in the context of personal relationships that are meaningful to them than in strictly commercial deals, Loyal customers don’t mind going that extra mile to get the perfect cup of coffee.

Smaller institutions have much to offer - not just sentimentally, but also in terms of pure economics. The idea goes back to the 20th century British economist E. F. Schumacher’s declaration that “Small is beautiful,” a notion fashionable again in the era of institutions “too big to fail.” Since the logic of scale is more attuned to quantity than quality, workers (whose wages are usually driven down), consumers (who enjoy lower prices, but usually get a worse product) and the landscape of the economy (which shows signs of marked decreases in diversity) all suffer from growth that is too rapid. Size is the traditional measurement of a company’s success, but when stability is pursued as passionately as profit, less may truly be more.

【小题1】Which of the following statements about Stump-town Coffee is NOT true?
A.The brand of Stump-town used to highlight individuality.
B.The loyal consumers of Stump-town are aware of its intention for business expansion.
C.It was Stump-town’s own success that drew the attention of a large-scale corporation.
D.Stump-town’s acquisition case reflects a worldwide trend of independent brands going corporate.
【小题2】What does “economies of scale” in the fourth paragraph mean?
A.It means bigger companies ensure a better relationship between the brand and its consumers.
B.It means economic returns increase with the rise of the cost.
C.It means standardized scale is the working model for big companies.
D.It means the precisely calculated process of mass production is the profitable model.
【小题3】What can we infer from the last two paragraphs?
A.Blood banks offered valid proof for the idea “The bigger, the better.”
B.Loyalty of the customers is the central issue in the success of smaller businesses.
C.Smaller businesses make people feel emotional attachment, but they will ultimately fail because of their size.
D.Smaller companies stand a chance to succeed if they can ensure stability.
【小题4】Which of the following is the bet title for the passage?
A.How Badly Hurting Are Those Acquisition Cases?
B.Should Every Business Scale Up?
C.How Long Will Uniformity Go in Globalization?
D.Will Stump-town Coffee Regain Its Identity?
21-22高三上·上海·阶段练习
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Piaget’s   theory   of   cognitive(认知的) development   is   a   theory   about   the   nature   and development of human intelligence. It was first created by the Swiss developmental psychologist Jean Piaget (1896-1980). The theory deals with the nature of knowledge itself and how humans gradually   come   to   acquire,   construct,   and   use   it . Piaget’s   theory   is   mainly   known   as   a developmental stage theory.

To   Piaget,   cognitive   development   was   a   progressive   reorganization   of   mental   processes resulting from biological maturation and environmental experience. He believed that children construct an understanding of the world around them, experience differences between what they already   know   and   what   they   discover   in   their   environment,   and   then   adjust   their   ideas accordingly. Besides, Piaget claimed that cognitive development is at the center of the human organism, and language is depending on knowledge and understanding acquired through cognitive development.

Piaget’s earlier work received the greatest attention. Child-centered classrooms and "open education" are direct applications of Piaget’s views. Despite its huge success, Piaget’s theory is not perfect and Piaget has recognized it himself: for example, the theory supports sharp stages rather than continuous development.

Piaget noted that reality is a dynamic system of continuous change. Reality is defined (……下定义) in reference to the two conditions that define dynamic systems. Specifically, he argued that reality involves transformations and states. Transformations refer to all manner of changes that a thing or person can experience. States refer to the conditions or the appearances in which things or persons can be found between transformations. For example, there might be changes in shape or form , in size, or in placement or location in space and time. Thus, Piaget argued, if human intelligence is to be adaptive, it must have functions to represent both the transformational and the static aspects of reality.

【小题1】What does the underlined "it" in the first paragraph refer to?
A.The theory.
B.Cognitive development.
C.The knowledge itself.
D.The development of human intelligence.
【小题2】Piaget’s theory of cognitive development                     .
A.has some limitations
B.applied "open education"
C.wasn’t well received in the beginning
D.is about human nature and development
【小题3】What are the two conditions of reality?
A.Space and time.
B.Transformations and states.
C.Changes in shape and form.
D.The conditions and the appearances.
【小题4】Which can serve as the best title for this text?
A.Piaget’s contribution to a theory
B.The applications of Piaget’s theory
C.The development of Piaget’s theory
D.Piaget’s theory of cognitive development

Some earlier studies had found no clear color preference among mosquitoes. One study found they prefer blue, another that they prefer yellow-green. What should people make of such conflicting results?

The apparent color of an object doesn’t just depend on the wavelengths of light it gives off, Claire Rusch explains, who studies mosquitoes for years. It also can be affected by the brightness of that light and its contrast against surrounding colors. Humans see an object’s color largely in terms of the wavelengths of light it gives off. But other creatures’ eyes may be more sensitive to contrast or brightness. “We needed to control all of those variables to really be sure a mosquito’s preferences came from the wavelength of the object,” Rusch says.

To do this, she designed a test chamber (室) that was 450 mosquito-body-lengths long in her experiment. Lined with cameras, it recorded the insects’ flight patterns. Two small colored disks laid on the floor of the chamber.

Since the researchers wanted to know if mosquitoes were attracted to certain colors, the disks couldn't be the darkest or brightest objects in the chamber. Otherwise, it would be unclear if the mosquitoes were attracted to the disks’ color, contrast or brightness. So, the researchers projected a chessboard pattern onto the floor of the chamber and gray along the walls. That way, if the mosquitoes went to the colored disks, it could only be due to the disks’ color.

The researchers released about 50 starved mosquitoes into the chamber at a time. Because mosquitoes don't start hunting until they’ve sensed CO2, so the team sprayed (喷) CO2 inside the chamber. They found before CO2 was sprayed, the mosquitoes ignored all the colored disks. With CO2, mosquitoes ignored any disk that was green, blue or purple. But the insects did fly toward disks that were red, orange or light blue. They seemed to especially like red.

To further investigate that, the team placed disks with different skin tones. But the mosquitoes didn't seem to prefer any particular skin colors. All were equally attractive.

【小题1】What can be inferred about mosquitoes from the first two paragraphs?
A.The wavelengths determine the color of an object.
B.The background color affects mosquitoes’ eyesight.
C.Mosquitoes’ eyes are not sensitive to color contrast.
D.Testing their color preference is not so easy.
【小题2】What might affect the result of the experiment?
A.The length of the chamber.B.The number of mosquitoes.
C.The brightness of the disks.D.The pattern of the chessboard.
【小题3】Why is CO2 used in the experiment?
A.To take clearer photos of mosquitoes.B.To stimulate mosquitoes to look for food.
C.To slow down the speed of mosquitoes.D.To raise the temperature in the chamber.
【小题4】What can be Rusch’s research finding?
A.Cool colors can drive mosquitoes away.
B.Skin colors are mosquitoes’ favorite.
C.People in red may attract most mosquitoes.
D.All colors are equally attractive to mosquitoes.

There’s a lot of confusion around exercising and eating. What should you eat before you work out? What about after? How long should you wait to eat? How will all of this benefit your goal of losing more fat? Scientists have now answered one important question.

In a new study researchers had a group of overweight males walk for one hour on an empty stomach, and then had them walk again for 2 hours on another day after eating a good breakfast. The researchers collected their blood samples after eating or fasting (禁食) as well as after exercising. They also took fat samples directly before and directly following an hour of walking.

The results showed differences in gene expression of the fat tissue in the two tests. The two genes they looked at, PDK4 and HSL, increased as a result of the volunteers fasting and exercising, and decreased when they ate before exercising. The researchers believe that the rise in PDK4 likely shows that stored fat was used to fuel metabolism (新陈代谢) during exercise,and that HSL increased when the fat tissue used stored energy to benefit an increase in exercise.

According to Dylan Thompson, an author of the study, the results support the viewpoint that “fat tissue often faces competing challenges”. “For example,” he says, “after eating the body is busy responding to the meal, and a short period of exercise at this time will not cause the same beneficial changes in fat tissue.”

How long do you have to decline food to meet their definition of “fasting”? Thompson says, “The best advice would be to make sure that your last meal was 4 hours before exercise to get the effect that we reported.”

【小题1】What is the focus of the study?
A.How we can avoid getting fat.
B.When we can eat after exercising.
C.What we should eat to lose weight.
D.Whether we should eat before or after exercise
【小题2】What is the finding of the study?
A.Exercising before eating helps lose fat.
B.Eating a good breakfast helps us exercise better.
C.An hour of exercising is necessary for weight loss.
D.Fasting is better than exercising for burning off stored fat.
【小题3】What does Thompson mainly want to say in Paragrapoh4?
A.It’s very difficult to burn off stored fat.
B.Fat can easily get stored in our bodies.
C.We face many challenges when exercising.
D.Exercising after eating can't burn stored fat.
【小题4】What does the underlined word “decline” in the last paragraph probably mean?
A.Share.B.Store.C.Refuse.D.Prepare.

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