Summer'shere and it won't be long before school -aged kids across America start -组卷网

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Summer's here and it won't be long before school -aged kids across America start complaining that they're tired of riding their bikes, playing at the park, swimming in the pool ..... and all the other awesome activities their parents hoped would keep them entertained for the next 10 weeks.

Such rapid—onset boredom could indicate that the kids have amazing powers of recall. Because a new study shows that the better your short—term memory is, the faster you feel sated and decide you've had enough. The findings appear in the Journal of Consumer Research. “Though satiation can be physical, like when you feel full after eating too much, we were interested in the psychological side of satiation. Like when you're just tired of something.” Noelle Nelson, assistant professor of marketing and consumer behavior at the University of Kansas School of Business. She and her colleague Joseph Redden at the University of Minnesota tried to think outside the lunch box. “Something that was interesting to me is that some people get tired of same things at very different rates. So if you think about pop songs on the radio, some people must still be enjoying them and requesting them even after hearing them a lot. But a lot of other people are really sick of those same songs.” The difference might have to do with memories of past consumption. For example, studies show that people push away from the dinner table sooner when they're asked to describe in detail what they ate earlier for lunch.

The findings suggest that marketers could use our desire for their products by figuring out ways to distract(使分心)us and keep us from fully remembering our experiences. We could also trick ourselves into eating less junk food by immersing(使浸没)ourselves in the memory of a previous snack. As for kids easily bored, just tell them to be fogged(模糊的)about it—it might help them have more fun.

【小题1】Who may have a better short-term memory in the text?

A．Singers singing the same songs.

B．Customers who like to eat junk food.

C．Riders who are physically energetic.

D．Swimmers giving up swimming after a while.

【小题2】What does the underlined word “sated” mean?