Maybe you’ve spent much time searching for the perfect small business idea, and now you think you’ve found it. 【小题1】. Before you make any life-altering changes, take some time to evaluate your business idea to see if it has the potential you expect. The first step of the process is to do some research and analysis to dig into your idea.

【小题2】. You need to create a picture of your ideal customers. Consider factors such as age, gender, education level, income, and location. The more you can narrow down the picture of your ideal customer the better. You won’t be able to figure out if there is a market for your product or service until you have a clear idea of who you are selling it to.

During your research, you will probably discover that there are other businesses already offering the same or similar products and services to your target market. This doesn’t necessarily mean you won’t be successful if you launch your business, but it certainly means you need to identify what makes your products and services different from the competition. 【小题3】.

Just as you need to know who your ideal customers is, 【小题4】. This is why it’s really important to get an idea of who your competitors are before you move ahead with your business idea.

It seems there is a lot of work for you to do. 【小题5】. If it looks like your small business idea has potential once you’ve done your research, you will have a running start for the next step of the business start-up process.