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One factor that can influence consumers is their mood slate. Mood may be defined __________ a temporary and mind positive or negative feeling that is generalized and not tied __________ any particular circumstance. Moods should be ___________ from emotions which are usually more intense, __________ to specific circumstance, and often conscious. __________ a sense, the effect of a consumer’s mood can be thought of in __________ the same way as can our reactions to the __________ of our friends — when our friends are happy and “up”, that tend to influence us positively, __________ when they are “down”, that can have a __________ impact on us. Similarly, consumers operating under a __________ mood state tend to react to stimuli (刺激因素)in a direction __________ with that mood state. Thus, for example, we should expect to see __________ in a positive mood state evaluate products in more of a __________ manner than they would when not in such a state. ___________ , mood states appear capable of __________ a consumer’s memory.

Moods appear to be __________ influenced marketing techniques. For example, the rhythm, pitch and __________ of music has been shown to influence behavior such as the __________ of time spent in supermarkets or __________ to purchase products. In addition, advertising can influence consumers’ mood which, in __________ , are capable of influencing consumer’s reactions to products.

【小题1】
A.withB.aboutC.asD.by
【小题2】
A.upB.toC.underD.over
【小题3】
A.dividedB.derivedC.descendedD.distinguished
【小题4】
A.referredB.relatedC.attachedD.associated
【小题5】
A.InB.OnC.ByD.Of
【小题6】
A.thusB.stillC.muchD.even
【小题7】
A.behaviorB.gestureC.signalD.view
【小题8】
A.forB.providedC.unlessD.but
【小题9】
A.relativeB.negativeC.sensitiveD.decisive
【小题10】
A.fixedB.grantedC.givenD.driven
【小题11】
A.insistentB.resistantC.persistentD.consistent
【小题12】
A.retailersB.consumersC.businessmenD.manufacturers
【小题13】
A.casualB.seriousC.favorableD.critical
【小题14】
A.MoreoverB.HoweverC.NeverthelessD.Otherwise
【小题15】
A.liftingB.raisingC.cultivatingD.enhancing
【小题16】
A.rarelyB.readilyC.currentlyD.cautiously
【小题17】
A.volumeB.speedC.stepD.band
【小题18】
A.extentB.scopeC.amountD.range
【小题19】
A.capacitiesB.facilitiesC.intentionsD.reflections
【小题20】
A.turnB.depthC.totalD.detail
21-22高二下·天津·期末
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James sat outside the office waiting for the interview. He felt so_______that he didn't know what to do with himself. The person who had gone in_______him had been in there for nearly an hour. And she looked so_______when she went in. Not like James, he felt he was_______. But the_______was that he wanted this job so much.It_______everything to him. He had thought about it such a lot before the day of the_______. He had_______himself performing brilliantly at the interview and being offered the job_______.

But now here he was feeling________. He couldn't________all those things he had planed to say. At that moment, he almost________to get up and leave. But no — he had to do this. He had spent so much time considering it that he couldn't ________like that. His hands were hot and sticky and his mouth felt________. At last the door of the office________. The woman who had gone in an hour earlier came out looking very pleased with herself. It seemed________she had got the job. She smiled sympathetically (同情地) at James. At the moment, James________her. The managing director then appeared at the office door. “Would you like to________now, Mr. Davis? I'm sorry to have kept you________.” James suddenly wished that he had gone home after all. He got up, legs shaking and forehead sweating and wondered whether he looked as________as he felt.

【小题1】
A.nervousB.boredC.brilliantD.embarrassed
【小题2】
A.besidesB.overC.afterD.before
【小题3】
A.energeticB.gratefulC.confidentD.exhausted
【小题4】
A.selflessB.hopelessC.homelessD.careless
【小题5】
A.problemB.requestC.topicD.opinion
【小题6】
A.buriedB.encouragedC.filledD.meant
【小题7】
A.attackB.scheduleC.interviewD.system
【小题8】
A.preferredB.imaginedC.enjoyedD.kept
【小题9】
A.immediatelyB.fluentlyC.peacefullyD.gradually
【小题10】
A.enthusiasticB.reliableC.patientD.bad
【小题11】
A.forgetB.expressC.rememberD.improve
【小题12】
A.devotedB.decidedC.referredD.turned
【小题13】
A.give upB.go upC.get upD.come up
【小题14】
A.foolishB.calmC.shortD.dry
【小题15】
A.setB.lockedC.openedD.fell
【小题16】
A.even ifB.as ifC.in caseD.when
【小题17】
A.hatedB.were proud ofC.calledD.were 'fond of
【小题18】
A.take inB.get inC.give inD.come in
【小题19】
A.thinkingB.standingC.waitingD.changing
【小题20】
A.excitedB.frightenedC.relaxedD.interested
According to legend, a young man while wandering the desert came across a spring of delicious crystal-clear water. The water was so sweet, he ____ his leather container so he could bring some ____ to a tribal elder who had been his teacher.
After a four-day journey he ____ the water to the old man who took a deep drink, ____ warmly and thanked his student lavishly for the sweet water. The young man returned to his village with a happy ____
Later, the teacher let another student ____ the water. He spat it ____, saying it was awful. It ____ had been no longer fresh and ____ unpleasant to drink because of the old leather container.
The student challenged his teacher: “Master, the water was smelly. Why did you ____ to like it?”
The teacher replied, “You only tasted the water. I tasted the ____ The water was simply the container for an act of loving-kindness and nothing could be ____
I think we understand this lesson best when we receive ____ gifts of love from young children. ____ it’s a tray or a bracelet, the ____ and proper response is ____ and expressed thankfulness because we love the idea within the gift.
Gratitude doesn’t always come naturally. ____, most children and many adults value only the thing given ____ the feeling embodied in it. We should remind ourselves and ____ our children about the beauty and purity of feelings and expressions of gratitude. ____, gifts from the heart are really gifts of the heart.【小题1】
A.packedB.filledC.tookD.carried
【小题2】
A.inB.awayC.backD.up
【小题3】
A.presentedB.mailedC.deliveredD.showed
【小题4】
A.saidB.laughedC.smiledD.nodded
【小题5】
A.heartB.mindC.momentD.occasion
【小题6】
A.smellB.watchC.tasteD.feel
【小题7】
A.awayB.outC.offD.on
【小题8】
A.apparentlyB.stillC.sadlyD.quickly
【小题9】
A.howeverB.insteadC.neverthelessD.therefore
【小题10】
A.changeB.pretendC.determineD.agree
【小题11】
A.sweatB.senseC.promiseD.gift
【小题12】
A.clearerB.fresherC.sweeterD.purer
【小题13】
A.simpleB.innocentC.worthlessD.meaningless
【小题14】
A.WhetherB.IfC.WhateverD.Whichever
【小题15】
A.pretendedB.lovelyC.abnormalD.natural
【小题16】
A.devotionB.comfortC.imaginationD.appreciation
【小题17】
A.UnfortunatelyB.FranklyC.StrangelyD.Possibly
【小题18】
A.other thanB.rather thanC.better thanD.more than
【小题19】
A.persuadeB.teachC.improveD.advise
【小题20】
A.In a wordB.OtherwiseC.ThusD.After all

It was pouring outside. We all stood there just inside the door of the Walmart. We waited, some patiently, others ______ because nature messed up their well-planned day. I got lost in the sound and sight of the heavens washing away the dirt and dust of the world. Memories of running, splashing (溅起水花) happily as a ______ came pouring in. They were a welcome ______ from the worries of my day. Then she came. She was about 6 years old, and my attention was drawn to this beautiful brown haired, freckled-faced image of ______. Just then, the trance (恍惚) we were all caught in was broken by her sweet voice. “Mom, let’s run through the rain!”

“No, honey. We’ll wait until it slows down a bit. ______, we’ll get all wet.” Mom replied.

“No, we won’t, Mom. That’s not what you said this morning,” the young girl said as she pulled at her Mom’s arm.

“This morning? ______ did I say we could run through the rain and not get wet?”

“Don’t you remember? When you were talking to Daddy about his cancer, you said, ‘If God can get us through this, there’s ______ he cannot get us through.”

The entire crowd stopped dead ______. I swear you couldn’t hear anything but the rain. Mom ______ and thought for a moment about what she would say.

Now most people would just laugh it off and _____ what the girl said. But this was a moment of affirmation in a young child’s life, time when innocent trust must be protected so that it will bloom into ______. “Honey, you are absolutely ______. Let’s run through the rain. If we get wet, well maybe we ______ need washing,” Mom said. Then off they ran.

We all stood watching, smiling and laughing as they rushed past the cars. They held their shopping bags ______ their heads just in case. They got wet all over _____ they were followed by a few who screamed and laughed like children all the way to their cars.

【小题1】
A.frightenedB.annoyedC.interestedD.delighted
【小题2】
A.runnerB.parentC.childD.customer
【小题3】
A.inspirationB.benefitC.reliefD.suffering
【小题4】
A.thoughtfulnessB.intelligenceC.naughtinessD.innocence
【小题5】
A.ThereforeB.OtherwiseC.FurthermoreD.Instead
【小题6】
A.WhetherB.WhereC.HowD.When
【小题7】
A.anythingB.nothingC.somethingD.everything
【小题8】
A.calmB.tiredC.silentD.lucky
【小题9】
A.waitedB.criedC.leftD.paused
【小题10】
A.rememberB.praiseC.withdrawD.ignore
【小题11】
A.faithB.dignityC.loveD.enthusiasm
【小题12】
A.crazyB.subjectiveC.rightD.creative
【小题13】
A.stillB.justC.evenD.also
【小题14】
A.byB.atC.acrossD.over
【小题15】
A.butB.ifC.becauseD.though

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