In 2021, Henan TV has gone viral by promoting traditional culture through Chinese dance. It produced seven dance pieces highlighting traditional culture, such as Rhapsody on the Luo River Goddess(《洛神水赋》), a two-minute underwater dance, and Dragon Boat Festival and Guardian Warriors of Longmen (《龙门金刚》), a dance piece supported by AR technology against the backdrop of the Longmen Grottoes.

“The seven dance pieces have gained nearly 30 billion hits on social media platforms,” said Yao Wei, director of the TV station’s Innovation Center, at a three-day forum centering on the research of Chinese dance.

The pieces made an emotional impact on audiences, especially the young generations. “It’s been over forty years since the country’s reform and opening-up and the younger generations have grown up with a more open mindset. With plenty of resources and opportunities, they embrace Chinese culture and be proud of it,” said Yao. “What we need is to present Chinese culture and tradition in interesting ways for those young people.”

Yao added that Henan TV has been producing shows highlighting traditional culture, such as traditional operas and kung fu, for nearly 30 years.

“To appeal to younger audiences, we are also changing our shows. One of the keys is to produce content with strong visual creativity,” Yao said. “For example, the latest technology and unconventional (新奇的) stage settings, like underwater scenes, have become our new ways of telling stories about traditional Chinese culture, rather than simply narrating history with traditional video content.”

Another key to successfully reaching younger audiences is using social media platforms to promote their shows. “Social media is being shaped and driven by young people. It’s a powerful form of communication. When they take a quick scroll (滚屏) through their phones, they easily become interested in an eye-catching video.” Yao said.

【小题1】What does the article tell us about the seven dance pieces produced by Henan TV?

A．They were presented in creative ways.

B．They were performed by famous stars.

C．They were all produced with the help of AR technology.

D．They reflected the culture of seven different ethnic minority groups.

【小题2】What does the underlined word “embrace” in paragraph 3 probably mean?

A．Realize.

B．Welcome.

C．Reject.

D．Introduce.

【小题3】Which statement is not true about the efforts Henan TV has made to attract young viewers?

A．To design the stage setting in an innovative way.

B．To employ social media to advertise their shows.

C．To represent historic events just in a conventional way.

D．To take advantage of the latest technology in producing.

【小题4】What is the main purpose of the article?

A．To report on the comeback of traditional Chinese dance.

B．To tell the behind-the-scenes stories of the seven dance pieces.

C．To introduce the success of the dance series produced by Henan TV.

D．To explain how technology helps promote traditional Chinese culture.