The weather has been getting warmer in April but for most cinemas a cold wind is still blowing, partly due to the pandemic but also because of the growing popularity of online video platforms.
For many moviegoers in China, it’s not surprising to see cinemas closing as there have been signs for some time of difficulties in the industry.
In March, the movie box office in China was only 913 million yuan ( $143 million ), a decrease of 63.5 percent compared to the year before. At the same time, due to the lack of supply of new movies, the operating rate of cinemas continued to decline, and more than half of the theaters nationwide were closed for a short time.
As well as the epidemic, the rise of online video platforms in the past three years has also put pressure on cinemas. The quality of the product and the fact that new movies are directly available online has seen society gradually adapting to the streaming media model.
iQIYI has released a total of 33 movies since 2021.Other video platforms are also pushing for more movie rights for the audience. For 26-year-old Zixian, she hasn’t gone to the cinema for over three years since COVID-19 began at the end of 2019. For her, the expensive movie tickets and low expectations for new movies have kept her away from the cinema.
However, many industry insiders and moviegoers still believe that cinemas are a symbol within society and that their fortunes will revive as long as there are enough viewers and fans of cinema. Meanwhile, business insiders also believe there is still hope for the future of cinemas.
Xiao Fuqiu, a film critic based in Shanghai, told the Global Times on Monday that “ compared with media giants like Netflix, HBO Max and Amazon Prime Video, I don’t think the Chinese online streaming platforms have caused a threat to the survival and development of cinemas. Instead, I think the two platforms are complementary (互补的) to each other. ”
【小题1】Which of the following is NOT the reason for the decrease of the movie box office?| A．The growing popularity of online video platforms. |
| B．Shortage of new movies. |
| C．Lack of attractive actors or actress. |
| D．The pandemic COVID-19. |
| A．Positive. | B．Negative. | C．Indifferent. | D．Neutral. |
| A．Life style. | B．Fashion. | C．Film review. | D．Culture. |
Away We Go With a baby on his way, a young couple, Burt and Verona, look at their lives and are puzzled about what they really want. So they hit the road and seek a place to call home. On their journey, they visit a handful of characters and learned a lot. It’s about taking the scenic route in life, preparing for the hope and excitement and fear of new beginnings, while never forgetting to look out of the window. | Orphan  Easther, a bright and well-behaved child, however, is not as innocent as she appears. Soon after being taken home, the peace of her adoptive family is completely changed…You want a good horror film about a child from hell? Then you got one! Do not, in any cases, take children to see it. |
500 Days of Summer  Tom is in love with Summer from the moment he sees her. Can he accept that she simply likes him for now, not for forever? The movie is about Tom wrestling with that reality. Tom remembers his love, Summer, as a series of joys and bafflements(阻碍,迷惑). But Summer is just herself and he cannot have her. Here is a rare movie that begins by telling us how it will end and is about how the hero has no idea why. | 2012 The director Roland Emmerich successfully dresses a corny story with an old Mayan prediction, which is believed by many to happen in the coming 2012 and as a result, attracts millions of people into the cinema. It’s just an entertaining Hollywood blockbuster(大片) with plenty of jokes, instead of a description of what the end of the world is really like. Don’t take it too seriously! |
【小题1】This passage aims to __________.
| A．make comments on films for a cinema | B．introduce films for a film corporation |
| C．recommend several films for fun | D．advertise several films for a website |
| A．Away We Go. | B．Orphan. | C．2012. | D．500 Days of Summer. |
| A．Roland Emmerich. | B．Tom and Summer. | C．Burt and Verona. | D．Esther. |
| A．Orphan is a comedy about Esther adopted by a kind family. |
| B．500 Days of Summer is a romance with a happy ending. |
| C．Away We Go shows beautiful scenery on the young couple’s journey. |
| D．The ancient Mayan prediction is going to happen in 2012. |
NEW YORK — On a quiet weekend at the box office, “Ralph Breaks the Internet” was No.1 for the third straight week, while the upcoming DC Comics superhero film “Aquaman” made a huge splash in Chinese theaters.
With no new wide releases, Disney’s “Ralph” again led in domestic (国内的) ticket sales with an estimated $16.1 million. The animated sequel has grossed more than $140 million in three weeks.
Another holdover, “The Grinch”, with Benedict Cumberbatch as the voice of Dr.Seuss’ title character, trailed in second with $15.2 million in its fifth weekend.
But the weekend’s biggest new arrival was in China, where “Aquaman” debuted with $93.6 million in ticket sales. That marked a new record for a DC title in China and ranks fourth all-time for superhero films.
Rounding out the top five: “Creed Ⅱ”, the latest in the “Rocky” series, starring Michael B. Jordan as Adonis Creed, finished third with $16.8 million. J.K. Rowling’s “Harry Potter” prequel “Fantastic Beasts: The Crimes of Grindelwald” held in fourth with $11.2 million, while Queen biopic “Bohemian Rhapsody” was fifth with $8.1 million.
【小题1】What is the total earning of “Ralph Breaks the Internet” for the first three weeks?| A．Over $16.1 million. | B．Over $140 million. |
| C．Over $15.2 million. | D．Over $93.6 million. |
| A．The Grinch. | B．Fantastic Beasts. | C．Aquaman. | D．Creed Ⅱ. |
| A．a weekend | B．a week | C．three weeks | D．a month |
DVD decisions — looking for a good movie to rent? Let us help you.
Fiction or reality? The following two classic movies are worth watching — each explores the themes of cinema, fiction and reality.
The Purple Rose of Cairo (1985)
One reason to go to the movies is to take a break from everyday life and lose yourself in the magic of the silver screen. In The Purple Rose of Cairo, Woody Allen turns this idea on its head.
Mia Farrow plays Cecilia, a New Jersey waitress, who goes to the local movie theater to escape from her boring life. Jeff Daniels is Tom Baxter, the handsome archaeologist (考古学家) hero in a movie called The Purple Rose of Cairo, which Cecilia has already seen several times. One day, Baxter decided he has had enough of being a character in a movie, and he walks out of the screen to join Cecilia in the theater. Can Hollywood find Tom and get him back into the movie or will he manage to stay in the real world forever?
EDtv (1999)
A television studio manager (Ellen DeGeneres) has an idea about how to save a failing TV station — film and broadcast a normal person’s life 24 hours a day. EDtv is born the moment her eye falls on Ed Pekurny, a friendly video store clerk played by Mattew McConaughey.
After the show’s first week on air, Ed’s fame grows and grows, but then conflicts start up, particularly with Ed’s girlfriend and his family. After a while, Ed decides he wants to stop being part of the show, but he finds out his contract (合同) can’t be reversed (撤销). But in a country that turns the TV set on at breakfast and off at bedtime, anything can happen ... Ron Howard’s comedy is well worth watching.
【小题1】Why does Cecilia go to the movies in The Purple Rose of Cairo?| A．To date Tom Baxter. |
| B．To learn some acting skills. |
| C．To run away from boredom. |
| D．To experience the real world. |
| A．He ends his contract. |
| B．He faces some trouble. |
| C．He loses his best friends. |
| D．He gets involved in a fight. |
| A．To suggest two movies. |
| B．To introduce new actors. |
| C．To show his taste in movies. |
| D．To share his thoughts about fiction. |
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