Advertising has become part of modern life. But what is advertising exactly? In short, it refers to the activity of promoting a product or service. 【小题1】 .

The history of advertising has always been closely linked with that of the mass media. From the ancient simple advertisements painted on outdoor signs to the colourful, interactive ones in smart phone apps, advertising and the mass media have developed hand in hand. 【小题2】.

Because the mass media reaches so many people, it is a perfect vehicle for advertisers.【小题3】 . In addition to making people aware of a product or service, a successful advertisement will also create a desire to buy, thus boosting business. That is why when a company wants to promote a product or service, it often launches a mass media advertising campaign.

Based on the psychology behind creating a desire to buy, advertisers have developed ways of persuading people into purchasing their products or services. 【小题4】 Slogans use simple but impressive language to make us remember the product or service being advertised. A slogan which communicates an idea effectively can boot sales and even become part of popular culture. Another technique advertisers often employ is to link their company or product to a “brand ambassador” —a famous actor, a sports star, or even a fictional character.

Of course, some advertisements are not so obvious: product placement is typically used in films with huge box- office success and TV shows with high ratings. Other types of mass media use product placement too, including video games.【小题5】We absorb these marketing messages without thinking about them too much, yet they will probably have an effect on us the next time we go shopping.

Go to North pole on The polar Express！

Between November 24th and December 30th each year, you and your kids can enjoy The Polar Express Train Ride in the Sea World Orlando！

This amazing journey takes you and your children to the North Pole on the actual train that has appeared in The Polar Express movie. You will have your yellow ticket checked by the conductor（售票员）, dance with cooks who will serve tasty drinks and treats, Interact（互动）with the characters from the movie, along with enjoying Chris Van Allsburg’s reading of the classic children s book The Polar Express.

Upon arrival at the North Pole, Santa Claus will climb into the train and visit each family. Each child will receive a bell from him as the first gift of Christmas.

After singing many sweet Christmas songs, kids will return to real life with a completely new sense of Christmas joy.

To make the ride more exciting, kids may put on costumes（戏装）, just like the children on the train in the movie!

It is a long way from Orlando to the North Pole, but The Polar Express Train Ride can take you there and back in a little over an hour. Ticket price is $32 for one seat. Children under the age of 2 may ride for free if they do not take a seat. A ticket at half price is required if the child takes a separate seat.

Every year That’s Mandarin holds a Chinese Summer Camp for Teens. Between the months of June and August your children can join us at our Shanghai or Beijing campuses for some Chinese language learning. Our programmes have been carefully designed to offer a fantastic combination of fun and education.

As well as our professional Chinese classes, our students will get the chance to explore their chosen city and develop a good understanding of Chinese culture through our exciting outings and activities. The Shanghai & Beijing summer camp courses come in many packages to suit the needs of both children and their parents, including full-time camp, day camp and morning camp. In additional to the convenient schedule, all children are put into groups arranged by age and language level. We guarantee you will see a huge improvement in your children’s Chinese after their camp experience! Full campers get accommodation included. Please visit our website for all the details.

Programme Information

You can find the Application Form below. If you have any difficulty downloading the application form, please e-mail us at info@ thatsmandarin.com.