From various competition gears (用具) that accompanied athletes from Team China winning medals to the huge traffic and exposure brought by Chinese 18-year-old skier star Gu Ailing who wore Anta items in her room on social media, Chinese domestic sports brands have emerged (显露) on one of the world’s largest sporting stages, and Anta has turned out to be the clear winner.
Anta has been the sportswear partner of the Chinese Olympic Committee since 2009. As the official sportswear provider of the Beijing 2022 Winter Olympic Games, Anta used its smart technology to equip 12 event teams of Team China in events including short track speed skating, skeleton and curling. Some of Anta’s Olympic licensed products have also become targets of Chinese social media users to snap up, especially the hats and shoulder bags in the shape of Bing Dwen Dwen, with the strong recommendation from foreign athletes, which sold out quickly on Anta’s online flagship store.
The Chinese sports equipment maker also owns brands such as Fila, Salomon and Descente. According to a ranking by sports new media sportsmoney, Fila and Descente held the first two positions in terms of the number of individual or team medal winners wearing the brand’s clothes when competing and receiving the awards as of February 18.
Phenix, a long established technical Alpine skiwear brand that has been acquired by China Dongxiang Group, enjoyed an outstanding performance as the sponsor of Team Norway uniforms, which won its 16th gold medal of the Beijing Games on Sunday, a record for a single country at a Winter Olympics.
The Winter Olympic Games has promoted many home-grown brands like Anta, Li Ning and Peak to global star brands and they emerge more strongly in competing with foreign sports competitors, industry analysts told the Global Times. With advanced technology and a promising future after the Beijing Winter Olympics, domestic sports brands are set to see huge growth opportunities on global markets with stronger brand awareness, they said.
【小题1】What can we learn about Anta from the passage?| A．Chinese athletes are all fans of the brand. |
| B．Some of its licensed products have been a hit online. |
| C．It owns brands such as Fila, Phenix, and Descente. |
| D．It has sponsored the Chinese Olympic Committee for a decade. |
| A．The foreign sportswear competitors remains competitive. |
| B．The homegrown brands need to grow stronger brand awareness. |
| C．Anta, LiNing and Peak are long established global star brands. |
| D．There will be a great potential for national sports brands to realize. |
| A．National sportswear brand Anta has turned out to be the winner. |
| B．Domestic sports brands gain great popularity home and abroad. |
| C．Winter Olympics pored to have promoted domestic sports bands. |
| D．Winter Olympics witnessed fierce competition between different brands. |
| A．Culture | B．Entertainment | C．Science | D．Business |
