Different colors usually stand for different feelings. Red, for example, is the color of fire, heat, blood and life. People say red is an exciting and active color. They associate red with a strong feeling like _______. Red is used for signs of _______ such as STOP signs and fire engines. Orange is the bright, warm color of leaves in autumn. People say orange is a _______ color. They associate orange with happiness. Yellow is the color of sunlight. People say it is a cheerful color. They associate yellow with happiness too. Green is the cool color of grass in spring. People say it is a refreshing color.

In general, people _______ two groups of colors : warm colors and cool colors. The warm colors are red, orange and yellow. Where there is warm color and a lot of light, people usually want to be _______. Those who like to be with _______ like red. The cool colors are black and blue. _______ are these colors, people are usually worried. Some scientists say that time seems to _______ more slowly in a room with warm colors. They suggest that a warm color is a good way for a living room or a _________. People who are having a rest or are eating do not want time to pass quickly. ________ colors are better for some offices if the people working there want time to pass quickly.

There's been a lot written about color psychology but what we do know is that color can greatly affect human emotion and behavior. A lot of us already know that colors can suggest a mood or attitude, but do you know that color is a ________ that can persuade us to buy things? According to some research, color can be up to 85 percent of the reason why we ________ to purchase something. Smart marketers know: Color ________!

Yes you know, right colors make products better. Colors ________ how we feel about the food we eat. ________, orange juice with enhanced orange color was preferred over naturally colored orange juice and was thought to be sweeter.

In the case of ________, color also plays a role. Have you ever noticed that pink is often used as the color of ________? That's for a good reason. In a research study, some women were given pink and white face creams, which were ________ except for their color. One hundred percent of the women said that the pink face creams were more effective and more gentle on sensitive skin.

________, “more colorful, more personalized” is also accepted by most producers. It's true that we need not only good quality products, but ________ ones. This urges manufacturers to make their products more and more “colorful”.

Take M&M's Milk Chocolate Candies for example. Having a packet of M&M's candies in ________, choosing which one to eat first ________ the colors-many of us probably have had such experience. A variety of colors is the ________ of the classic candies. Now they have come with even more custom colors that will be sure to “________in your mouth, not in your hand!” Gold, silver, pink and many other colors are available to choose from. Eating such candies must be ________ “sweet” experience.

Another successful color marketing example is Apple's iPhone. Does Apple have ________ communication technology? Maybe, but that's not the point, marketing experts say. What makes the iPhone so ________ is “the system that makes it easy for people to express themselves through color choices.” The newest model of iPhone ________ several colors-pink, red, blue, green, and so on. Color, as a ________ statement, adds a touch of ________ to the smartphone.