There's been a lot written about color psychology but what we do know is that color can greatly affect human emotion and behavior. A lot of us already know that colors can suggest a mood or attitude, but do you know that color is a ________ that can persuade us to buy things? According to some research, color can be up to 85 percent of the reason why we ________ to purchase something. Smart marketers know: Color ________!

Yes you know, right colors make products better. Colors ________ how we feel about the food we eat. ________, orange juice with enhanced orange color was preferred over naturally colored orange juice and was thought to be sweeter.

In the case of ________, color also plays a role. Have you ever noticed that pink is often used as the color of ________? That's for a good reason. In a research study, some women were given pink and white face creams, which were ________ except for their color. One hundred percent of the women said that the pink face creams were more effective and more gentle on sensitive skin.

________, “more colorful, more personalized” is also accepted by most producers. It's true that we need not only good quality products, but ________ ones. This urges manufacturers to make their products more and more “colorful”.

Take M&M's Milk Chocolate Candies for example. Having a packet of M&M's candies in ________, choosing which one to eat first ________ the colors-many of us probably have had such experience. A variety of colors is the ________ of the classic candies. Now they have come with even more custom colors that will be sure to “________in your mouth, not in your hand!” Gold, silver, pink and many other colors are available to choose from. Eating such candies must be ________ “sweet” experience.

Another successful color marketing example is Apple's iPhone. Does Apple have ________ communication technology? Maybe, but that's not the point, marketing experts say. What makes the iPhone so ________ is “the system that makes it easy for people to express themselves through color choices.” The newest model of iPhone ________ several colors-pink, red, blue, green, and so on. Color, as a ________ statement, adds a touch of ________ to the smartphone.