Do social influencers affect our buying?

Have you ever been on social media and seen your favourite celebrity talking about a product? These endorsements might not be totally random, and are actually seen as a vital part of the marketing process. The question is: How do social media influencers ‘influence’ what you buy?

Human desire for status and making friends, combined with our need to belong to a group, make us easily impressed to being ‘socially influenced’. Companies often use that desire to have a similar lifestyle to a celebrity we admire to hawk or launch a product. So, what do these endorsements actually do?

Firstly, they can be used to build brand awareness. A social media influencer should have a strong understanding of the platform they operate on, and therefore can create engaging content that not only adheres to the brand image, but sparks their followers’ interest in a product they might never have seen before.

Secondly, influencers can improve a company or product’s relationship with their customer base. According to InMoment’s 2018 US Retail CX Trends Report on customer loyalty, 77% of buyers have been brand loyal for more than ten years. This is also true of 60% of millennials. A popular celebrity can target key demographics and talk or blog about a product, which can create an instant and lasting bond with the consumer.

Lastly, influencers can improve customer buying habits with seemingly ‘unbiased opinions’. We are more likely to respond to ‘peer recommendation’ than traditional ads, meaning the fact we see an influencer as a ‘friend’ can make us less likely to be sceptical about what we are seeing.

So, the next time you see a celebrity talking about a product, you might want to consider that this could be a carefully crafted marketing strategy designed to target your core needs. If you find yourself pursuing a product you’ve seen on social media, you may well have been influenced.

“I had been reading under moonlight! This Keep It Simple lamp spread sunshine all across the room.”

—Jean Kauffman

Keep It Simple

My light has combined classic lamp design with an advanced light source. The combination provides more light for reading or any other task.

You need:

· Up to 300 footcandles for reading but you’re getting only 30-50 footcandles.

· A quality of light better for older eyes.

· Less glare in the field that you can see.

The first light source designed for lamps

This new lighting solution will send off up to 10 times light than the single bulb you are now using—for only 32 watts!

Its LED bulb group may appear to be “upside down” —but the four bulbs spread of light is actually down and out, perfect for task light.

Its arm is up to 6 inches

The shade provides soft and wide spread of light

Seeing is believing

100% risk free trial and a promise that the lamp you buy will be replaced or repaired without paying any money if it goes wrong within three years.

Take advantage of our 30 day risk free trial and see what you’ve been missing.

List Price $395

Now only $375 with FREE SHIPPING.

Visit us on line at morelamplight.com or call 1-888-211-6308

Order now with Coupon code DJ49 for FREE SHIPPING.

Already have a lamp you like?

Take advantage of our $99 sale on the more Lamplight light source.