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The most common forms of live stream marketing

Online Marketplaces

Online marketplaces like Taobao and Jingdong allow users to buy and sell products without ever leaving their homes. But the addition of live video streaming is proving vital to keep buyers interested. Why? By adding live streaming to the platform, these marketplaces can deliver the closest possible experience to “being there” for online buyers. Real-time interactivity offers the urgency of a real marketplace, urging immediate action and improving community participation.

Live Auctions (拍卖)

Live streaming opens up the auction items to those unable to physically attend, reaches participants with varying interests and ensures that each item sells at its proper valuation. Online auctions are big business, and real-time video delivery is critical. Whether auctioning off pets or fine art, any delay in a live stream could prevent bids (出价) from being recorded properly. Several milliseconds can translate to billions of dollars.

Influencer Streaming

Today’s celebrities aren’t necessarily on the big screen. An increasing number of stars rise to fame via social media each day. With a large number of faithful fans, influencers can use their personal brand and the power of live streaming to promote their favorite products in an interactive way. Influencer streaming originated on social media, but has now become commonplace across e-business sites as well.

Live Events

Newsworthy events, such as product launches and limited edition drops, increase the popularity of live stream marketing. Today, shoppable mobile streaming allows fans to purchase items in real time from the catwalks (T型走秀台) of Louis Vuitton and Victoria’s Secret.

【小题1】How does live video streaming affect online marketplaces?
A.It makes goods more popular.
B.It keeps shop owners interested.
C.It offers a real experience of offline shopping.
D.It makes online shopping more like offline shopping.
【小题2】What can we know about online auctions?
A.They bring convenience for people physically attending.
B.They make sure that every item can finally be sold online.
C.They make it necessary to have high speed Internet access.
D.They provide opportunities of making great fortune overnight.
【小题3】Which works as the easiest way for Internet celebrities getting into e-business?
A.Online Marketplaces.B.Influencer Streaming.
C.Live Auctions.D.Live Events.
2022·吉林白山·一模
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An alarm clock may seem outdated, with your smartphone’s endless number of tones and apps to wake you up. But using your phone as your alarm can tempt you to use it before you tuck in, and that can lead to lower-quality sleep. To help you replace your phone’s alarm, we put 18 top-rated alarm clocks to the test and after all our tests, four alarm clocks rose above the others.


Jall Wooden Clock

The Jall Wooden Clock looks great and has everything you need in an alarm clock. It’s simple to set, read and use, and can wake you dependably with multiple alarms. $20 at Amazon.


DreamSky Portable Digital Alarm Clock

An easy-to-use alarm clock without any bells and whistles to get in the way, the DreamSky is simple, durable and highly readable, and will get you out of bed in the morning with a loud beep that isn’t too startling. $35 at Walmart.


Loftie

While $149 is a lot to pay for an alarm clock, the Loftie is well worth the money, thanks to its simple design, easy-to-navigate interface, soundscapes that make you quiet or less intensive to sleep and a gradual two-tone alarm. It’s a thoughtful product that makes the sleep experience feel like self-care. $127 at Loftie. $149 at Saks Fifth Avenue. $149 at Nordstrom.


Philips Wake-Up Light HF3520

Able to wake you gently with lights that gradually brighten to mimic the dawn, the Philips Wake-Up Light HF3520 is a great sunrise alarm clock and one of the best all-around alarm clocks we tested, with intuitive programming, a wide range of alarm tones and a radio. $100 at Amazon.$150 at Walmart.

【小题1】Which two clocks have a variety of ringtones?
A.Loftie Jall Wooden Clock.
B.Philips Wake-Up Light HF3520 DreamSky Portable Digital Alarm Clock.
C.DreamSky Portable Digital Alarm Clock Loftie.
D.Jall Wooden Clock Philips Wake-Up Light HF3520.
【小题2】Who is Loftie fit for?
A.A person who is sleepless.B.A worker who works hard.
C.A student who is in Grade Two.D.A person who sleeps soundly.
【小题3】Where is the text probably taken from?
A.A textbook.B.An academic article.
C.A promotion advertising.D.A marketing plan.

Welcome to the North Pole Adventure

The North Pole Adventure is a one-of-a-kind interactive Christmas attraction for the entire family. Unlike other Christmas attractions, it is open from November 26 until Christmas Eve. It is not a guided tour. While elves (小精灵) are throughout the adventure to interact with your children, your kids can spend as much time in each area as they wish. The adventure features a replica (复制品) of the North Pole including everything you imagine at Santa’s North Pole.

Santa’s House

Kids will experience what it’s like at the North Pole and see first-hand what it takes for Santa and his elves to get ready for Christmas each year. The memories your children will take away from Santa’s House will be ones they will remember for a life time.

Post Office

All kids will be assisted by Santa’s elves in writing a letter to Santa and then depositing it in Santa’s magical mailbox. A few days before Christmas, they will receive letters at their own homes from Santa.

Elf University

Elf University is the place where elves go to school. It’s also the place where kids enjoy making Christmas presents, coloring Christmas pictures, and even filling out applications to become elves one day.

Admission

Buy your tickets online to avoid waiting in line. If the tickets sell out when you buy them online, there will still be tickets available at the ticket office.

【小题1】What can we learn from the first paragraph?
A.The North Pole Adventure provides visitors with tour guide service.
B.The North Pole Adventure arranges elves to entertain kids in some areas.
C.The North Pole Adventure is modeled on other Christmas attractions.
D.The North Pole Adventure is open to visitors for nearly one month.
【小题2】What can we learn about the North Pole Adventure?
A.Kids can have fun in Santa’s House by dressing up like Santa.
B.Elf University offers kids opportunities for becoming elves.
C.Kids who visited Post Office would receive letters on Christmas Eve.
D.Tickets to the adventure can be bought online if they sell out at the ticket office.
【小题3】Where can you probably see the text?
A.A tourist booklet.B.A science fiction.
C.A newspaper.D.A story book.

As the popularity of hiking vacations grows , scores of walkers have discovered hiking over trails(路线) sparks an instant connection with the land. This interaction with nature also provides fantastic exercise, combining sightseeing and workouts into one.

Inca Trail, Peru

The four-day, 27-mile trail starts outside the tiny town of Ollantaytambo and winds through a number of passes in the Andes Alone the wav the trail passes nearly a dozen archaeological sites that serve as evidence of the Inca culture.

Cape Scott Trail, British Columbia

The new five-day, 36-mile Cape Scott Trail begins gradually. From the trailhead at Cape Scott Provincial Park, the trail follows an old settler's road along a stream. The highlights of this hike are its river crossings. Hikers must pull themselves across the cable-car crossings for both water ways , an effort that leaves shoulders suffering pain from overuse. Still, the thrill of crossing wilderness rivers is hard to get anywhere in life.

Skeleton Gorge(峡谷) , South Africa

The three-day trail through Skeleton Gorge is absolutely a natural feast to the eyes. The trail begins just outside Kirstenbosch, one of eight National Botanical Gardens in the country. Starting at Cecilia Forest, the trail is flat for the first section, and then climbs steeply into the gorge. This second part of the hike is tricky, with two ladders and loose river stones to negotiate as the peak comes into view.

Larapinta Trail, Australia

Australia's Larapinta Trail, a 130-mile hike across the northern desert of the island continent, is divided into 12 sections, each of which can be completed in l or 2 days. Each section is accessible by off-road vehicle. The route itself passes some of the most spectacular natural features: Simpsons Gap, Ellery Creek Big Hole, Ormiston Gorge and Glen Helen.

【小题1】Which trail takes the longest time?
A.Inca Trail, Peru.B.Larapinta Trail, Australia.
C.Skeleton Gorge, South Africa.D.Cape Scott Trail, British Columbia.
【小题2】What attracts hikers most about Cape Scott Trail, British Columbia?
A.Little effort to complete it.
B.An old settler's road of exploring.
C.Great pleasure to swim in the stream.
D.A unique experience of crossing rivers.
【小题3】What do Skeleton Gorge and Larapinta Trail have in common?
A.Various natural features.B.Different botanical gardens.
C.Wonderful desert scenery.D.Convenient off-road vehicles.

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