The most common forms of live stream marketing
Online Marketplaces
Online marketplaces like Taobao and Jingdong allow users to buy and sell products without ever leaving their homes. But the addition of live video streaming is proving vital to keep buyers interested. Why? By adding live streaming to the platform, these marketplaces can deliver the closest possible experience to “being there” for online buyers. Real-time interactivity offers the urgency of a real marketplace, urging immediate action and improving community participation.
Live Auctions (拍卖)
Live streaming opens up the auction items to those unable to physically attend, reaches participants with varying interests and ensures that each item sells at its proper valuation. Online auctions are big business, and real-time video delivery is critical. Whether auctioning off pets or fine art, any delay in a live stream could prevent bids (出价) from being recorded properly. Several milliseconds can translate to billions of dollars.
Influencer Streaming
Today’s celebrities aren’t necessarily on the big screen. An increasing number of stars rise to fame via social media each day. With a large number of faithful fans, influencers can use their personal brand and the power of live streaming to promote their favorite products in an interactive way. Influencer streaming originated on social media, but has now become commonplace across e-business sites as well.
Live Events
Newsworthy events, such as product launches and limited edition drops, increase the popularity of live stream marketing. Today, shoppable mobile streaming allows fans to purchase items in real time from the catwalks (T型走秀台) of Louis Vuitton and Victoria’s Secret.
【小题1】How does live video streaming affect online marketplaces?| A．It makes goods more popular. |
| B．It keeps shop owners interested. |
| C．It offers a real experience of offline shopping. |
| D．It makes online shopping more like offline shopping. |
| A．They bring convenience for people physically attending. |
| B．They make sure that every item can finally be sold online. |
| C．They make it necessary to have high speed Internet access. |
| D．They provide opportunities of making great fortune overnight. |
| A．Online Marketplaces. | B．Influencer Streaming. |
| C．Live Auctions. | D．Live Events. |
