试题详情
阅读理解-阅读单选 适中0.65 引用3 组卷103

What kind of potato chips would you create, and what would you name it, if you wanted to sell the product to pregnant women?

This was the task that marketing professors Kelly Herd and Ravi Mehta presented to more than 200 adults, in a study of how emotion impacts creativity. The participants were divided evenly into two groups. Group A were simply given the assignment without any extra instructions. Group B were told to take a few minutes, before beginning the task, to imagine how the customer would feel while eating the snack.

The amateur product designers came up with different potato chip ideas and descriptions, but the most creative were: Pickles-and-ice-cream chips, Sushi chips, and Margarita-for-Mom chips. The most creative ideas came from the group that had thought about how the consumer would feel before starting the task. “I think it is fascinating to see the result—the empathy(同理心) has great influence in maximizing creativity,” Herd says. “This is one of those areas of psychology that hasn’t been clarified yet for marketers: how does thinking of others’ feelings affect those who are creating new work?”

“We’ve shown that empathy can change the way in which you think,” Herd says. “We’ve looked at it in a somewhat narrow context of product design, but it appears that amazing things, such as imagining how someone else feels, can have a huge impact on creativity in general.”

Herd and Mehta conducted five separate experiments, including asking participants to design a child’s toy, select materials for a new kind of food for kids, and redesign a grocery cart for the elderly. And these experiments provided more evidence for their finding.

The researchers believe the initial focus on others’ feelings creates the ability to consider issues from diverse points of view. The ability to “shift avenues of thought” while perceiving and processing information is a benefit to creativity.

“An interesting trend in marketing now is that large companies are developing new ideas for products and services from their customers’ suggestions,” says Herd. This year alone, more than half of consumer goods manufacturers say they will get 75% of their innovation and research and development capabilities from crowd-sourcing (众包).

In an ultra-competitive marketplace, few companies will survive for long without innovation and new products, Herd says. In fact, a 2016 study published in Business News Daily found that 82% of company executives interviewed believe there is a strong connection between creativity and business results.

【小题1】What should the participants in Group B do before the assignment?
A.Try the chips currently on sale.B.Think from a customer’s angle.
C.Meet with the producers of the chips.D.Remember all materials of the chips.
【小题2】What does the underlined word “it” in Paragraph 4 refer to?
A.The influence of empathy.B.The importance of creativity.
C.The benefit of the chips.D.The feeling of others.
【小题3】What can we learn from the last paragraph?
A.The effect of crowd-sourcing on business results.
B.The fierce competition faced by large companies.
C.The significance of innovation to business competition.
D.The role of crowd-sourcing in the creation of new products.
【小题4】Which of the following can be the best title for the text?
A.The most effective way to inspire creativity
B.A promising avenue for best-selling products
C.The influence of creativity in product marketing
D.The power of empathy in product development
21-22高三下·江苏南通·开学考试
知识点:科普知识 说明文 答案解析 【答案】很抱歉,登录后才可免费查看答案和解析!
类题推荐

Technology companies are raising hundreds of millions of dollars to develop farm products that use microbes (微生物) and seaweed to grow crops. The move comes at a time when fertilizer prices are very high and increasing attention is being paid to how food is produced around the world.

Microbes, including fungi (真菌) and viruses, have been available for years as treatments to protect plants from insects and disease, with mixed outcomes, but developers are increasingly using them as natural ways to support crops while keeping up crop production levels.

The new microbial fertilizers are sometimes called biostimulants. Such products could help farmers use less nitrogen, a fertilizer that can pollute waterways and create a gas that has environmental effects.

One product from the startup Pivot Bio has microbes that take in sugar from the roots of corn, wheat, or sorghum plants, producing an enzyme that changes nitrogen to a crop nutrient. The company says that farmers have already used it on more than 400,000 hectares and it also raised $430 million last year from investors. The $3 billion biostimulants industry is to grow by 12 to 15 percent each year over the next five years.

Microbial fertilizers are largely unregulated, with few studies on how effective they are at developing crops. Besides, not everyone is convinced that biostimulants work. For example, University of Minnesota soil scientist Daniel Kaiser has tested Pivot’s PROVEN product over the past two seasons. He used it on six areas with reduced nitrogen fertilizer treatments, but only one area showed an improved yield.

Currently, only a small number of American states require companies to supply data on the effectiveness of microbial fertilizers. And the US Environmental Protection Agency has only issued draft guidance for public review.

【小题1】According to technology companies, the new microbial fertilizers are ________.
A.nutrient and popularB.expensive and useful
C.effective and regulatedD.economical and eco-friendly
【小题2】What can we learn about the biostimulants in paragraph 5?
A.Not all biostimulants are controlled by official rules.
B.Almost everyone was assured that biostimulants take effects.
C.Pivot’s PROVEN product can greatly improve the output of crops.
D.Many studies show the effectiveness of biostimulants in developing crops.
【小题3】What’s the author’s attitude towards Microbial fertilizers?
A.Intolerant.B.Conservative.C.Objective.D.Supportive.
【小题4】What’s the purpose of writing this passage?
A.To emphasize the effectiveness of using microbes.
B.To advocate companies developing farm products.
C.To educate farmers in using microbes to grow crops.
D.To introduce a new fertilizer used in the agriculture.

Apathy

Apathy is a state of lacking interest, enthusiasm or concern. 【小题1】They may also exhibit unfeelingness. Christians have condemned apathy as a lack of love and devotion to God and His works.

【小题2】 Also meaning "absence of passion" in Greek, the term "apatheia" was used by the Stoics (禁欲主义者) to show a desirable state of indifference towards events and things which lie outside one's control.

The modern concept of apathy became well known after World War I, when it was called “shell shock. " Soldiers, living in the trenches among the bombing and gun fires, saw the battlefields filled with dead and wounded companions.【小题3】In 1950, US novelist Passos wrote "Apathy is one of the characteristic responses of any living being when it is subjected to something too tense or too complicated to deal with. " US philosopher Robert M. Hutchins summarizes the concerns about political indifference. He claims that the death of democracy is not likely to be a sudden murder from ambush (埋伏).【小题4】

There may be other things contributing to a person's political apathy. Activist Dave Meslin argues that apathy is often the result of social systems actively blocking engagement and involvement. He describes various barriers that prevent people from knowing how or why they might get involved in something,【小题5】These include: political media that make it difficult for potentially interested individuals to find relevant information, and media descriptions of heroes as "chosen" by outside forces rather than self-motivated. He suggests that we redefine social apathy not as a population that is stupid or lazy, but as a result of poorly designed systems that fail to invite others to participate.

A.It will be a slow process of fading away from apathy and indifference.
B.Apathetic people may lack a sense of purpose or meaning in their life.
C.The word "dispassion" is used for "apatheia", so as not to confuse it with apathy.
D.He focuses on design choices that unintentionally or intentionally exclude people.
E.So they gradually developed a sense of disconnected numbness to normal social interaction.
F.Although the word "apathy" originates from "apatheia", it is important not to confuse the two terms.
G.Author John McManamy argues apathy is a psychological problem for some depressed people, in which they get a sense that "nothing matters".

When was the last time you thought about breathing? Most people usually do not. When we are healthy, breathing happens naturally and easily. Without much effect on our part, the human respiratory system(呼吸系统)works hard. Experts say we take about 20,000 breaths every day.

One such expert is James Hoyt, a doctor at the University of Colorado’s Health Pulmonology Clinic. He notes our “respiratory muscles are working every minute of the day, every day of our lives.” A muscle called the diaphragm(横膈膜)separates the chest and abdominal cavities(腹腔). As we breathe in, the diaphragm tightens. The chest cavity opens, and the lungs expand. When we breathe out, the diaphragm relaxes and moves upward, pushing air out.

When you breathe deeply, the air coming in through your nose fully fills your lungs, and the lower belly(腹部)rises. On its website, Harvard Medical School notes that deep breathing may slow the heartbeat, lower blood pressure and lower stress. Deep breaths help your body fully exchange incoming oxygen with outgoing carbon dioxide. However, many people do the opposite of deep breathing. They take short breaths and have shallow breathing. Shallow breathing makes you feel short of breath and worried, or anxious.

The American Lung Association notes that shallow breathing, over time, leaves old, stale air in the lungs. This leaves less room for the diaphragm to bring in fresh oxygen. And that means lower oxygen levels and less oxygen for exercise and activity.

Several health websites explain an easy deep breathing exercise. Find a place to sit or lie down Place one hand just below your ribs(肋骨). Take a slow, deep breath-or inhale-through your nose. Feel your hand go up. Your stomach should rise and expand. Now breathe out slowly through your mouth. Make sure to breathe out-or exhale-all the way. Feel your hand and stomach go down.

【小题1】How can we breathe air out?
A.By the diaphragm’s tightening.B.By the chest cavity’s opening.
C.By the lungs’expanding.D.By the diaphragm’s moving upward.
【小题2】What does the author think of deep breathing?
A.It’s harmful.B.It can cause anxiety.
C.It can reduce stress.D.It’s bad for the heart.
【小题3】What’s the probable meaning of the underlined word “stale” in paragraph 4?
A.No longer new.B.Not beneficial.C.Poisonous.D.Available.
【小题4】Which column is the text taken from?
A.Special News.B.Health Report.
C.The Making of a Nation.D.People in America.

组卷网是一个信息分享及获取的平台,不能确保所有知识产权权属清晰,如您发现相关试题侵犯您的合法权益,请联系组卷网