If you’re putting together a team for a project, you might tend to pick people with cheerful, optimistic characters and flexible thinking. But a new management study indicates your team might also benefit from people who have the opposite emotions (情感), according to experts from some universities.
The study, co-authored by Jing Zhou, investigates (研究) the effects of "team affective (情感的) diversity" on team creativity. The paper is among the first research to show how, why and under what condition teams "affective diversity" promotes team creativity
Team members with what researchers call "negative affect" exhibit critical and continuous thinking that allows them to find problems needing solutions, as well as to search out and critically evaluate relevant information. On the other hand, team members with "positive affect" engage in broad and flexible thinking that expands their range of information and helps them see unusual and creative connections, the researchers say.
"At any given point of time, some team members may experience positive affect such as joy and inspiration, while others may experience negative affect such as frustration and worry," Zhou said. "Instead of trying to homogenize (使类同) team members' affect, teams should enthusiastically accept affective diversity.”
When a team experiences a high level of this "affective diversity", what Zhou describes as "dual-tuning (双调谐)" leads to greater creativity.
"Our study suggests that teams may be aided in using their affective diversity via involvements that focus on building the team's memory system, which can be accelerated when team members spend time together, share goals, receive information about member specializations and train on the task together," Zhou said.
【小题1】What is the new management study about?A.Teams benefit more from negative people. |
B.People with cheerful characters make good teams |
C.Teams only benefit from people with flexible thinking |
D.People with negative feelings might also benefit teams. |
A.By addressing problems more efficiently | B.By assessing related materials seriously. |
C.By encouraging broad and complicated thinking. | D.By investigating unusual and creative connections |
A.By balancing team members' different emotions | B.By inspiring a high level of the affective diversity. |
C.By praising positive affect like joy and inspiration. | D.By avoiding negative affect like sadness and worry. |
A.Use Your Team's Emotions to Promote Creativity | B.Win Great Creativity by Searching for Its Reasons |
C.Create an Excellent Team with Optimistic People | D.Homogenize Team Members' Affect Enthusiastically |
The 2021 Nobel Economics Prize has been awarded to Robert Wilson and Paul Milgrom for their work in analyzing auctions and how to make them more efficient.
At the heart of the work for which Milgrom and Wilson have been awarded is the winner’s curse.
Wilson’s work has shown that the fear of the winner's curse leads rational bidders to bid less than the own valuation.
Milgrom built on this to examine the case of auctions where there is not only a common value but also a private value that differs between bidders. In focusing again on the winner’s curse, Milgrom determined that English-style auctions, where the price starts low and is bid upward, are better at avoiding the winner's curse than Dutch-style auctions — where the price starts high and is bid downward. This is because bidders gain more information about an item's value during an English-style auction, as other bidders drop out.
How have such insights help society? For one thing, Milgrom and Wilson developed the Simultaneous Multiple Round Auction (SMRA). In these auctions, all biddable items are offered at the same time and bidders can bid on any portion of the items. The SMRA is useful, for example, if a company wants to bid for a license in one area only if it can also have the license in another area.
A.If the auctions were held sequentially, the uncertainty about winning the second auction would depress bids in the first auction. |
B.It arises from common value auctions where people bid for something whose value is unknown at the time but will be agreed upon later. |
C.From determining the placement of every ad on a webpage to assigning the rights to fly to hub airports, auctions play a big role in contemporary society. |
D.Greater uncertainty or the belief that some participants have more information than others will make bidders even more cautious. |
E.He found that more details about the object's value, such as other bidders’ valuations, tend to result in higher revenue. |
F.This year’s Nobel Economics Prize is a clear example of the practical effects on the interests of the public. |
G.This gives governments more money to spend on public services like health and education. |
Research, market testing, talent, time and money —— all come together to make us want to buy a product.
No matter how bad we think a commercial is, it works. The sales of Charm went up once the ads began. TV commercials actually buy their way into our head. We, in turn, buy the product.
And the ads work because so much time and attention are given to them. Here are some rules of commercial ad making. If you want to get the low middle – class buyer, make sure the announcer has a though, manly voice. Put some people in the ad who work with their hands. If you want to sell to upper – class audience, make sure that the house, the furniture, and the hair style are the types that the group identifies with. If you want the buyer feel superior to the character selling the product, then make that person so stupid or silly that everyone will feel great about himself or herself.
We laugh at commercials. We don’t think we pay that much attention to them. But evidence shows we are kidding ourselves. The making of a commercial that costs so much money is not kid stuff. It’s big, big business. And it’s telling us what to think , what we need, and what to buy. To put simply, the TV commercial is a form of brainwashing.
【小题1】TV commercials are more important than other programs to television because .
A.they bring in great profits | B.they require a lot of money to make |
C.they are not difficult to produce | D.they attract more viewers than other programs |
A.to persuade people to buy the product |
B.to show how valuable the product is |
C.to test the market value of the product |
D.to make them as interesting as TV movies |
A.the lower – middle – class buyer likes to work with his hand |
B.the more stupid the characters, the more buyers of the product |
C.ad designers attract different people with different skills |
D.an upper – class buyer is only interested in houses and furniture |
A.few people like to watch TV commercials |
B.TV commercials are a good guide to buyers |
C.TV commercials often make people laugh |
D.people do not think highly of TV commercials |
A.He asks TV viewers never to laugh at the TV commercial ads. |
B.Commercials are used to show the true value of a product to be sold. |
C.TV commercials cost much and they do influence us in one way or another. |
D.Brainwashing must be introduced to sell something on TV. |
Perhaps you know two people would get on well—if only they would speak to each other. Your shy friends aren’t intentionally avoiding one another; it is just not in their nature to strike up a conversation. You can help things along by greasing (润滑) the wheels of social interaction.
Make Introductions
The first step to getting two shy people to talk to one another is to offer an introduction.
Ease Anxiety
Find Mutual Interests
Give your shy friends a reason to talk. Figure out what they have in common and let them know about it. For example, if Josh and David are both into watching the UFC, make an introduction and a comment about the latest fight.
Get Active
Shy people have trouble living in the moment. They tend to think about past weaknesses or worry about future social obstacles rather than focus on the current situation. Put your shy friends in a situation that forces them to stop thinking so much and have a little fun. Ideally, your shy acquaintances should have to work together to overcome an obstacle—similar to what happens at company party.
A.Some shy people are their own worst critics. |
B.Most shy people are hesitant to offer a handshake or a name. |
C.You might need to include yourself in the conversation at first. |
D.Don’t worry that your shy friends will feel that you are interfering. |
E.Promote the conversation by easing the anxiety shared by your shy friends. |
F.They will come away with a shared experience and hopefully a tighter bond. |
G.Getting to know the likes and dislikes of your shy friends will make this easier. |
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