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Traditionally uniforms were manufactured to protect the worker. When they were first designed, it is also likely that all uniforms made symbolic sense---those for the military, for example, were at first_________to terrify the enemy; other uniforms indicated a distinction in ___________---chefs wore white because they worked with flour, but the main chef wore a black hat to show he inspected and supervised.

The last 30 years, however, have seen an increasing__________on their role in mirroring the image of an organization and in uniting the workforce, particularly in “customer facing” industries. From uniforms and workwear has appeared “___________clothing”. “The people you employ are your ambassadors,” says Peter Griffin, managing director of a major retailer in the UK.

“What they say, how they look, and how they behave is of vital importance.” From being a simple means of _______ who is a member of staff, the uniform is emerging as a new channel of marketing communication.

Truly effective marketing through___________images such as uniforms is a subtle art, however. How we look sends all sorts of powerful messages to other people. Dark colours give a sense of _________while lighter colour shades suggest people are approachable. Certain dress style creates a sense of conservatism(守旧),while others a sense of _________to new ideas. If the company is selling quality, then it must have quality uniforms. If it is selling style, its uniforms must be stylish. If it wants to appear_________, everybody can’t look exactly the same.

But turning corporate philosophies into the right combination of colour, style, degree of branding and uniformity is not always _________. According to Company Clothing magazine, there are 1,000 companies supplying the workwear and corporate clothing market. Of these, 22 ________ for 85% of the total sales---£380 million in 1994.

A successful uniform needs to _________two key sets of needs. On one hand, no uniform will work if staff feel uncomfortable or ugly. On the other hand, it is ________if the look doesn’t express the business’s marketing strategy. The greatest challenge in this respect is time. When it comes to human awareness, first impression counts. Customers will assess the way staff look in just a few seconds, and that few seconds will_________their attitudes from then on. Those few seconds can be so important that big companies are prepared to ________years, and millions of pounds, getting them right.

【小题1】
A.intendedB.pretendedC.extendedD.attended
【小题2】
A.ageB.genderC.educationD.status
【小题3】
A.preferenceB.argumentC.interestD.emphasis
【小题4】
A.educationalB.politicalC.corporateD.academic
【小题5】
A.checkingB.identifyingC.operatingD.introducing
【小题6】
A.studioB.audioC.visualD.factual
【小题7】
A.clarityB.authorityC.responsibilityD.possibility
【小题8】
A.kindnessB.safenessC.quicknessD.openness
【小题9】
A.ambitiousB.seriousC.creativeD.similar
【小题10】
A.easyB.wrongC.difficultD.tough
【小题11】
A.exchangeB.callC.standD.account
【小题12】
A.establishB.balanceC.neglectD.quit
【小题13】
A.pointlessB.importantC.usefulD.careless
【小题14】
A.keepB.shapeC.drawD.value
【小题15】
A.developB.takeC.costD.spend
20-21高一下·上海黄浦·阶段练习
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As China's economy grows rapidly and more people choose to raise one child, it is very _________for young men or young women to care for the aging _________. Young people always complain that they _________ too much pressure with caring for the _________. How the aging people can be cared well is a _________ topic in recent years. In my opinion, we, our government and our society can do _________ as follows.

Firstly, our government should adopt more _________ measures to make the elders have enough pensions. Then the elders will _________ that they can support themselves and needn’t _________ their living expenses.

Secondly, I think that every young people should take __________ to care for their old parents. Your parents have taken great efforts to bring you __________. So when they get old, you should let your parents know __________ you care about them and you can do something for them. The most important is not to make your parents feel __________.

Thirdly, the whole society should be __________ elders' activities. The society should provide necessary __________ for the elders to take part in activities. __________ the activities, they can enjoy the happy time with their friends and other elders.

In conclusion, I want to __________ that elders are very important to our society. They have done __________ contributions to our society. When they grow old, they __________ more respect from us, especially youth. Let's __________ more attention to elders' life.

【小题1】
A.difficultB.easyC.importantD.urgent
【小题2】
A.grandparentsB.parentsC.grandchildrenD.children
【小题3】
A.produceB.putC.faceD.create
【小题4】
A.babiesB.eldersC.youngstersD.children
【小题5】
A.niceB.warmC.coolD.hot
【小题6】
A.hardlyB.smoothlyC.completelyD.simply
【小题7】
A.directB.effectiveC.accurateD.immediate
【小题8】
A.fearB.hopeC.feelD.doubt
【小题9】
A.talk aboutB.think aboutC.quarrel aboutD.worry about
【小题10】
A.responsibilityB.attemptC.advantageD.requirement
【小题11】
A.aboutB.upC.inD.down
【小题12】
A.whatB.howC.thatD.when
【小题13】
A.excitedB.lonelyC.lovelyD.guilty
【小题14】
A.in favor ofB.in terms ofC.in need ofD.in memory of
【小题15】
A.permitB.planC.spaceD.time
【小题16】
A.BeforeB.ThroughC.AfterD.By
【小题17】
A.promiseB.expectC.reviewD.note
【小题18】
A.considerableB.muchC.negativeD.passive
【小题19】
A.haveB.showC.deserveD.take
【小题20】
A.payB.seekC.attractD.spend

There aren’t many parents who would say that raising children is easy. For many people, having children can ___ parents to choose between career and family. Sometimes it ____ finances — sending a child to nursery or hiring a babysitter can be a huge ____ burden, while others may feel it’s better to be a ____ parent. These days, more and more men are choosing to stay at home to look after their kids. So why are more dads ____ to put their careers ____?

With more women working outside the home than 70 years ago, if the need is_____ for one parent to stay at home, it could simply come down to who _____more — the biggest breadwinner. And with ____changing towards a man’s role in the family, it seems to be ___ for them to enter full-time parenthood.

___, though, many men still face shames by choosing to raise their child. A 2013 study in the US found that 51% of people thought children were ___ off if a mother is home and doesn’t have a job, while 8% say the same about a father. But what do parents have to do when they choose to stay with their kids?

In the early stages, a baby is totally ___on a carer. The changing of nappies and making sure they ____on time are just some of the vital activities an infant relies on. During this period, both parents take legal ___ from work. But as a child gets older, it can become less about ____ and more about choice. ____ choose a nursery, which can prove expensive, either parent may remain at home to play with and protect and ____ their child to help them develop and grow.

It’s a difficult job, with a___ boss, but it can also be incredibly rewarding for those willing to do it. And with attitudes_____ towards who should stay at home, maybe more and more fathers will choose to become stay-at-home dads.

【小题1】
A.cultivateB.forceC.struggleD.allow
【小题2】
A.comes down toB.looks up toC.goes up toD.gets down to
【小题3】
A.moralB.economicalC.financialD.material
【小题4】
A.casualB.practicalC.hands-upD.hands-on
【小题5】
A.refusingB.choosingC.lovingD.sharing
【小题6】
A.on holdB.in handC.off shoreD.on schedule
【小题7】
A.inB.thereC.outD.thus
【小题8】
A.takesB.carriesC.earnsD.attains
【小题9】
A.remarksB.attitudesC.opinionsD.behaviors
【小题10】
A.hardB.cozyC.easyD.bitter
【小题11】
A.UnexpectedlyB.SurprisinglyC.LuckilyD.Sadly
【小题12】
A.betterB.politerC.smarterD.livelier
【小题13】
A.dependentB.keenC.hardD.emphatic
【小题14】
A.sleepB.drinkC.liveD.feed
【小题15】
A.burdenB.serviceC.leaveD.charge
【小题16】
A.priceB.responsibilityC.dutyD.necessity
【小题17】
A.Other thanB.Prior toC.Contrary toD.Rather than
【小题18】
A.educateB.directC.conductD.promote
【小题19】
A.urgingB.pickingC.demandingD.crying
【小题20】
A.fightingB.changingC.turningD.shaking

Mobile phones are everywhere in big cities. It seems that _______can live without one. Mobile phones are a great _______to stay connected with friends and family. _______, it is important to remember that there are certain times _______you should not be using your phone, especially as a student, during school.

________you are in class, you should not be sending your friends text messages _______taking phone calls. Your classmates and teacher should not have to deal with this rude _______ . Aren’t you at school to learn?

In the United States, students would never be allowed to _______ their mobile phones during class. If you were to send or _______ a text message you would probably be kicked ________class. It is very disturbing to hear a lot of tones and ringing during ________ There are many more rules for mobile phone use in America and it is to ________respect for those around you.

As a teacher in China, I have to ________students using mobile phones every day. I have told my class to________their phones, but many students do not listen. The ________to be connected all the time seems to be more ________than the desire to learn.

It’s easy to understand________ it is so tempting(诱惑人的) to have your phone on during class. It seems so easy just to send a short text message; it’s not hurting anyone, is it? But you may actually be hurting ________when you do this. Your teacher knows when you use your phone and may give you a ________grade. Sending a text message also takes your attention away from what’s going on in class, you may________something important.

【小题1】
A.oneB.somebodyC.someoneD.no one
【小题2】
A.wayB.roadC.methodD.path
【小题3】
A.ButB.HoweverC.SoD.Therefore
【小题4】
A.whichB.thatC.whenD.where
【小题5】
A.AfterB.BeforeC.BecauseD.If
【小题6】
A.orB.andC.as well asD.instead of
【小题7】
A.actB.actionC.habitD.behavior
【小题8】
A.haveB.takeC.useD.send
【小题9】
A.receiveB.acceptC.makeD.get
【小题10】
A.ofB.offC.outD.out of
【小题11】
A.schoolB.classC.officeD.home
【小题12】
A.askB.suggestC.showD.answer
【小题13】
A.doB.dealC.do withD.deal with
【小题14】
A.turn onB.turn downC.turn offD.turn in
【小题15】
A.desireB.wishC.hopeD.expect
【小题16】
A.possibleB.importantC.necessaryD.interesting
【小题17】
A.whyB.whatC.thatD.whether
【小题18】
A.himselfB.herselfC.ourselvesD.yourself
【小题19】
A.lowerB.higherC.betterD.upper
【小题20】
A.forgetB.rememberC.missD.leave

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