The Market for Self-help Books Is booming
Bookshops in China are filled with works offering advice on self-betterment. Topics range from coping with shyness (“How to Make Friends with Strangers in One Minute”) to succeeding in business (“Financial Management in Seven Minutes”). The title of one recent bestseller urges: “Don't Opt for ________at the Stage of Life that is Meant to be Difficult”. Their popularity and ________reflect the stresses of a society in rapid flux—one in which paths to wealth are opening up in ways barely imaginable a generation ago.________statistics on China's book market are hard to find. But according to a study by Eric Hendriks-Kim, a sociologist at the University of Bonn, self-help books may ________almost one-third of China's printed-book market. In America they make up only 6% of adult non-fiction print sales, reckons NPD Group, a research firm.
Although China's leaders keep stressing the need for China to be ________, seekers of advice on how to succeed often turn to American books for guidance. In China last year the top ten self-help sellers included ________ of several American works, such as “How to Win Friends and Influence People”.
Chinese readers appear more eager for such imports than people in many other countries that are ________closer to America. That may be because both China and America are “hyper-competitive”, argues Mr Hendriks-Kim, who has described this in his book. In the early 2000s a Chinese translation of “Who Moved My Cheese?”, a motivational book by an American, Dr Spencer Johnson, became so popular that a play based on it ________theatres and the Chinese word for cheese acquired a new meaning: one's own self-interest. Books proliferated (激增) in China with cheese in their ________.
China has a long tradition of reading for ________purposes. In 2018, fiction makes up 7% of sales, compared with more than 30% in Germany. “One of the most striking features of China's market for books is its absolute and passionate ________to life,” said a report in 2006 by Arts Council England. The ________education system leaves little time to develop interpersonal skills, so people, desperate for advice on how to sell themselves, turn to self-help books instead.
Perhaps the self-help industry has come full ________. ________, China's 6th-century-BC masterpiece for would-be generals, “The Art of War” by Sun Tzu, was arguably the self-help protolype. Its title has been echoed, consciously or otherwise, in the names of countless other books of the genre. One such is Donald Trump's “The ________ of the Deal”. Its fifth and most recent translation in China was published in 2016.
【小题1】A.desire | B.comfort | C.smoothness | D.goal |
【小题2】A.features | B.illustrations | C.covers | D.contents |
【小题3】A.reliable | B.accessible | C.calculable | D.predictable |
【小题4】A.be made up of | B.consist of | C.take over | D.account for |
【小题5】A.self-interested | B.self-motivated | C.self-reliant | D.self-disciplined |
【小题6】A.adaptations | B.editions | C.translations | D.versions |
【小题7】A.culturally | B.geographically | C.historically | D.economically |
【小题8】A.maintained | B.toured | C.travelled | D.backed |
【小题9】A.modes | B.lists | C.patterns | D.titles |
【小题10】A.affordable | B.practical | C.feasible | D.academic |
【小题11】A.aim | B.similarity | C.relevance | D.root |
【小题12】A.quality-directed | B.job-centered | C.skills-oriented | D.exam-focused |
【小题13】A.realization | B.fulfillment | C.destination | D.circle |
【小题14】A.After all | B.Above all | C.All in all | D.In all |
【小题15】A.Methods | B.Strategies | C.Techniques | D.Art |