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Time to unfriend Facebook?

For the past 18 months, communicating the findings of science to the world has hit what sometimes seems like an all-time low. Never mind the years of failure in convincing much of the public about climate change; the pandemic has revealed shocking ineptness(拙劣)by the scientific establishment at conveying messages about masks, vaccination, or the dangers of consuming horse drugs and aquarium cleaners—even in the face of a rising death toll from COVID-19. One puzzling element of this crisis is how social media has been skillfully exploited by antiscience forces. Given all of this, what is the right move for science communication as it relates to social media? Unfriend Facebook or beat it at its own game?

A few months ago, New York Times reporters Cecilia Kang and Sheera Frenkel published An Ugly Truth: Inside Facebook’s Battle for Domination, in which they explored how the world’s largest social network, Facebook, fills its coffers by exploiting the viral spread of misinformation while trying to convince everyone of its noble mission to connect the world. Kang told me that she believes the algorithms and business practices of Facebook and other social media companies that encourage misinformation erect huge barriers, keeping people from paying attention to authoritative scientific information. Her ideas for combating this begin with understanding two kinds of misinformation that propagate through these powerful social networks. One is the news that is blatantly wrong. These posts are sometimes taken down but mostly flagged by Facebook’s algorithms with a disclaimer, which most people ignore. This has only a minor effect on stopping their spread. Kang sees an even bigger problem: the misinformation that arises from conversational posts among individuals. This kind of informal misinformation is frustrating because it’s not easy to police the people you know from saying crazy things on Facebook. The result is that both kinds of misinformation tend to rise to the top of Facebook’s news feeds because they get more engagement than posts about recent research findings reported in scholarly scientific articles or even in the mainstream press.

Communicating about research in real time is hard because science is always a work in progress, with caveats and answers that are not always definitive. That doesn’t translate well to social media or Facebook’s algorithms that determine which posts to promote. “Oftentimes that kind of content just does not work well in terms of engagement,” Kang said, “because it’s not the kind of stuff that people will immediately try to share.” The antiscience opposition doesn’t care about the caveats. Kang pointed out that “super figures” on social media, such as Ben Shapiro and Dan Bongino, have built up a loyal following of people who will believe them no matter what.

As tempting as it may be for frustrated scientists to simply delete their Facebook accounts and avoid this dreck, Kang believes that a better approach for them is to engage more aggressively by being “out there,” competing for people’s attention by the same rules. Refusing to play hardball on the social media field is not serving science or society well. The pandemic has seen the rise of numerous scientists on Twitter who have amassed relatively large followings, but their presence on Facebook is much smaller. Although Twitter is a powerful platform for political messages that get liked and retweeted, people tend to trust individuals they know on Facebook, making it powerful for changing hearts and minds. To do battle in this arena, science will need to find its own super figures who can compete directly with the Shapiros and Bonginos of the antiscience world. Some of these new figures might be practicing scientists, and some might be science communicators. What is crucial is a knack for cutting through the caveats and conditions and forcefully conveying the bottom line. Like their opponents, they need to be adept at strategically exploiting the algorithms that can push a post to the forefront or bury it in the never-ending racket.

Since the end of World War II, scientists have stick to the idea that if they stay objective and state the science, then the rest of the world will follow. As the pandemic cycles on, it’s time to face the fact that this old notion is naive.

【小题1】Correct science information can’t convey to the public because             .
A.The scientists are incapable.
B.The government doesn’t want to alarm the public.
C.The organization which against science is too strong.
D.The public are not willing to receive the information.
【小题2】What’s the real meaning of the title “Time to unfriend Facebook” according to the passage?
A.We shouldn’t use Facebook.
B.Most information released on Facebook is unreal.
C.Scientists on Facebook are frequently banned to post their thoughts.
D.Facebook is becoming a tool of scientists.
【小题3】How do Facebook block so many authority science information?
A.By using misleading algorithms.
B.By deleting the posts of some scientists’.
C.By stopping their services.
D.By setting obstacles caused by information asymmetry(信息不对称).
【小题4】What does the writer want to express to the government or the society?
A.The government should not intervene the activities of netizens.
B.Facebook should relax their control towards the information about the pandemic.
C.It is ridiculous for the society to ban the useful and trustworthy messages.
D.The government should publish things about pandemic to comfort the public.
2021·全国·模拟预测
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What happens when we think that others expect us to fail? My research shows that these “underdog expectations” can actually motivate (激励) people to try to prove others wrong, especially those they find less trustworthy, — leading them to perform better.

I conducted an experiment asking volunteers to do a computer task that included clicking on rapidly moving circles. They were told that someone was observing their performance on the task. They would receive one of three messages — stating underdog expectations, high expectations, or neutral (中立的) expectations — from the observer. Volunteers then performed the task. I found that those who experienced underdog expectations performed the best.

There are countless stories about underdogs being successful. For example, Aly Raisman, a three-time Olympic gold medalist in gymnastics, specially mentioned this motivation after reporters suggested she was too old to succeed at the last Olympics, “It’s obviously not something that people expected or that’s easy to do after you’re taking a year off or being the ‘Grandma’ or whatever they like to say. So, I’m happy I proved everyone wrong.”

Of course, there are also many more examples of people failing to overcome the low expectations others set for them. So when does being an underdog lead to success rather than failure?

I ran a second study. Before volunteers received any expectations, they were casually given information about the observer’s trust. Results show that the desire to prove others wrong only turned into better performance in the face of less trustworthy observers, while it backfired when it came from more trustworthy observers. Trying to prove highly trustworthy people wrong appears to have caused a sense of anxiety, which weakened the following performance. In contrast, people experiencing underdog expectations from less trustworthy observers were able to use the desire to prove others wrong and perform successfully.

My work suggests that more people can achieve success when they think that others view them as underdogs — if they view others as less trustworthy and direct their motivation to prove them wrong toward performing better.

【小题1】In Paragraph 3, the author uses Aly’s story to show ______.
A.an old player did better than her competitors
B.it was hard for an old player to achieve success
C.the reporters thought little of Aly’s performance
D.underdog expectations can actually lead to success
【小题2】What does the underlined word “backfired” in Paragraph 5 probably mean?
A.Developed interest.B.Raised motivation.
C.Had opposite effects.D.Helped avoid failure.
【小题3】Which of the following situation can motivate a person best?
A.A stranger online said you would rank first in the coming exam.
B.A friend who once lied to you said you would fail the interview.
C.A teacher you respect predicted your low scores in the coming exam.
D.A coach of the school team said you couldn’t get a prize in the match.
【小题4】Which might be the best title for the passage?
A.Upside of Being UnderdogsB.Ways to Better Performance
C.Attempts to Prove Others WrongD.Causes of Underdog Expectations

Mythology(神话) is rich with tales of dragons and the magical characteristics of their blood. It was supposed to be capable of curing certain diseases and was widely sought after.

A new study at George Mason University in Virginia suggests that the blood of the Komodo dragon, the largest living lizard on the planet, is loaded with chemicals that could be used as antibiotics(抗生素).

Komodo dragons, which are native to parts of Indonesia, attack large animals like water buffalo and deer with a bite to the throat. If their prey (猎物) does not fall immediately, the dragons rarely continue the fight. Instead, they back away and let the mix of mild poison and dozens of disease-causing bacteria found in their saliva(唾液) finish the job. They track their prey until it falls, victim to the poison and the bacteria, and then they can feast without a struggle. The strange thing is Komodo dragons are not affected by the bites of other dragons.

This fact interested the researchers who then examined the blood of Komodo dragons and discovered that it possessed qualities that are likely to have important medicinal uses. They recognized 48 elements that had previously been unknown to science and decided to test them in their laboratory. They exposed two types of disease-causing bacteria to eight of the most promising elements found in dragon blood. They found that the growth of both bacteria were strongly affected by seven of the dragon blood elements.

These results are important because antibiotic-proof bacteria are an increasing problem in hospitals. Such bacteria are thought to cause 700,000 deaths in hospitals each year around the world. It could be that the work of scientists with Komodo dragon blood could solve this increasingly common problem and their work may prove that dragon’s blood is just as magical as myths suggest.

【小题1】From Komodo dragons’ way of hunting prey, we can learn that ________.
A.Komodo dragons feast on their prey after a fierce fight
B.Komodo dragons in Indonesia tend to hunt big prey in groups
C.a bite to the throat is adequate to kill large beasts immediately
D.the poison and the bacteria in Komodo dragons’ saliva are deadly
【小题2】Scientists began to study Komodo dragons’ blood because ________.
A.the blood of Komodo dragons contains 48 elements
B.their poisonous saliva has killed many human beings
C.urgent research action has to be taken in search of antibiotic-proof bacteria
D.Komodo dragons are unaffected by the bacteria in the saliva of other dragons
【小题3】The research into the qualities of Komodo dragon’s blood found ________.
A.many hidden blood typesB.many unknown blood elements
C.many unknown blood drugsD.two types of disease-causing bacteria

How sharks navigate the vast and seemingly featureless ocean has long been a mystery. Now there's evidence they may follow their noses. Sharks rely on their sense of smell to help chart a path through the ever-shifting waters of the deep seas, according to a new study. Scientists have supposed that the animals navigate by monitoring smell clues or the Earth's magnetic field, but no one knew for sure.

In new experiments near San Diego, scientists ferried wild leopard sharks about 6 miles(10 kilometers)away from their preferred habitats, fitted them with tracking devices, and stuffed some of the animals' noses with cotton balls. Just 30 minutes after being released facing the wrong way, sharks with full use of their smells made a corrective U-turn and then headed straight back to shore, "says study leader Andrew Nosal, a researcher at the Scripps Institution of Oceanography, California. Sharks with stuffed noses, meanwhile, "appeared lost, "wandering aimlessly and

swimming more slowly than those that could smell freely.

To test sharks' sense of direction, Nosal and colleagues captured several dozen leopard sharks, a small species found along the coast from Washington State to northern Mexico.

After blocking some of the animals' noses, the scientists then took the animals on a cruise to deeper waters before slipping them, safe and unharmed, back into the sea. Even the sharks with plugged noses made it partway back to shore before their tracking devices fell off. But those with unplugged noses "took very straight paths" toward home. Nosal supposes the sharks likely sniffed out chemical molecules found in higher and higher doses nearer to land.

Other scientists, however, remain unconvinced. Maybe the animals with plugged noses "were confused by the fact that they had something stuffed in their nose," says Kim Holland, a marine biologist at the University of Hawaii at Manoa. It's also unlikely the animals were following a smell that grew stronger closer to land, adds Jayne Gardiner, a sensory biologist at the New College of Florida. Animals that couldn't smell a thing still turned toward the beach, which "suggests something else is really guiding them," she says.

Study leader Nosal responds that sharks with cotton-stuffed nose willingly eat, suggesting that a congested nose doesn't upset them much. He agrees that sharks use a variety of markers to find their way, "but the point is that smell participates in navigation, "he says. "Our study was only the first step in solving this mystery. "

【小题1】This passage is mainly about ________.
A.why sharks have a good sense of smellB.why sharks are clever animals
C.how scientists do the experimentD.how sharks find their way in the vast ocean
【小题2】Which is true about the experiments done by the scientists according to the passage?
A.Scientists plugged sharks' noses to test whether they navigate through their sense of smell.
B.Scientists chose sharks' preferred habitats in order to track the animals easily.
C.After being taken to deeper waters, sharks with plugged noses couldn't make it to the shore.
D.The sharks in the experiments aren't willing to eat due to the plugged noses.
【小题3】We can infer from the passage that________.
A.there are various markers for sharks to find their way and eyes play an important role in it
B.some scientists hold different opinions from the findings of the new study
C.the new study has completely solved the mystery of sharks' easy navigation in the vast ocean
D.the sharks likely sniffed out chemical molecules found in higher doses nearer to land
【小题4】What's the purpose of writing this passage?
A.To call on people to protect the sharks.
B.To present different theories on the mystery of the sharks.
C.To let people learn more about the sharks.
D.To inform the readers of the findings of a new study on shark.

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