In Europe, more than half of 100 designers employed in the car-making industry are art graduate. Carmakers such as Audi, Jaguar and Ford all have artists designing new cars for the future. It goes without saying that new models are incorporating the latest technology. However, increasingly the cars of tomorrow are designed with artistic styles. Nowadays, customers demand that their new cars look as up-to-date and fashionable as possible.
Artists are not only designing cars. Increasingly, art students are influencing modern architecture, including the designing of new buildings. Artists are also helping with the restoration of old buildings by using specialized techniques learnt at art school.
Interestingly, artists are also finding ways of making life easier for us. Recently, one young artist has received a design award for a lifting aid. The newly-designed aid is a simple supportive framework that helps people who care for the weak or sick to lift their patients more easily. Another art student has received an award for creating a revolutionary baby feeder. The artist invented a tool that allows parents to feed small children with only one hand.
The marriage between art and business is set to continue. Industry recognizes the importance and value of young artists designing for the future. As one art professor commented, “Today, people understand that problems can be solved using artists’ eyes.”
