Schloss and her partner set out to find out 【小题1】 people like certain colors more than others. Their studies suggest that color preference 【小题2】 (cause) by how someone feels about objects of that color. For example, people often like blue 【小题3】 it reminds them of clear skies and clean water. On the other hand, people tend to shy away from brown because they are reminded of the food that has gone bad.

How do colors make you feel? British fashion designer Wayne Hemingway explored this topic in a BBC radio program about the psychology of color. Below are his 【小题1】(summary) ideas.

Red “raises blood pressure”, and stands   【小题2】 from other colors thanks to its long wavelength. Hemingway says it appears to be “coming towards you”, and so is useful for 【小题3】   (emergent) and alarm signs, and also for【小题4】 (convey) “urgency” in general. Blue is 【小题5】 constant presence in our lives, says Hemingway, being the color of the sky and the sea. That gives it an air of reliability, 【小题6】 makes it a firm choice with “banks and corporations”. Green is, unsurprisingly, the color of nature and the environment. Marketers understand that giving a product green packaging creates the impression that it is【小题7】 (environment) friendly. Finally, we have purple, which is associated with 【小题8】 (value) things. Companies use purple to make their 【小题9】 (produce) seem more exclusive, 【小题10】 they’re selling chocolate or cigarettes.

McDonald’s, Burger King and many other fast food chains use the color red heavily in their logos. Color is one of the 【小题1】 (method) companies use to connect with customers. After all, we’re 【小题2】 visual species. According to marketing company WebPageFX, nearly 80% of consumers say that colors are 【小题3】 give brands memorable recognition.

The average human can see ten million colors, but red is special. In fact, many cultures all over the world view red 【小题4】 (positive). It’s among the first colors that our ancestors thought important enough 【小题5】 (name). Back before alphabets and writing, there 【小题6】 (be) words for “black” and “white” and “red” but not much else. As a result, we have a 【小题7】 (deep) connection to red than any other color in our life. Researchers have found that red can cause a sense of 【小题8】 (urgent). On top of that, it also has an ability to increase our appetite. Therefore, the color red 【小题9】 (use) to attract hungry customers who want food, fast. Just think what McDonald’s would look like 【小题10】 blue, green, or pink! It’s just not the same, right?