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People often talk about cultural differences between western and eastern countries, but how about the western world itself? Surprisingly, a closer look at it can reveal a good many curious details.

The most obvious characteristic of the majority of Americans is that they smile a lot. It does not matter whether they have a strong reason to smile;they do it,sometimes simply because they have to. A smile is not just a powerful marketing tool but also a way to show that someone is friendly,and that life in general is fine. Europeans, on the contrary(相反), prefer to keep a more neutral(不带感情色彩的)facial expression. They smile mostly when they are in a good mood,or feel amused;if not, a European's face will remain neutral, or even dull. In Russia, for example, there is a proverb saying that laughing for no reason is a sign of a fool. It does not mean that Europeans are serious, or that they do not have a sense of humor.

The same refers to communication in general. Americans are extremely communicative;small talks and chats are common. Europeans talk mostly when there is something to say, and rarely enter communication just for the purpose of talking to other people. American people prefer to express what they think carefully, considering how it might affect surrounding people. Europeans are more straightforward, even with unfamiliar people. A European friend will almost always voice his opinion on different occasions, and will not hesitate to remind you that you need to lose some weight or take a shower.

It can be said that Americans are people of contrasts. They are open­minded, flexible, and ready to accept everything new enthusiastically; but at the same time, American society manages to bring up unbelievable conservatives(保守者). Americans are extremely politically correct, which, in most cases, is indeed a secure and beneficial practice, but it can also mess up daily or even private communication, sometimes preventing having close relationships. Europeans, on the contrary, are more straightforward, preferring to tell the truth in direct ways. Each way of communication is different — neither is correct or incorrect.

【小题1】What does the author say about smiling?
A.It is a powerful marketing tool across cultures.
B.It is culture­related within western countries.
C.It is thought of as a sign of a fool in America.
D.It is regarded as a social necessity in Europe.
【小题2】What is typical of Europeans' communication?
A.Beating around the bush.B.Hiding their feelings carefully.
C.Expressing themselves openly.D.Having small talks and chats.
【小题3】What does the underlined word “it” in the last paragraph refer to?
A.Being politically correct.
B.Being straightforward.
C.Accepting everything new.
D.Raising unbelievable conservatives.
【小题4】How is the text mainly developed?
A.By making comparisons.B.By analyzing cause and effect.
C.By classifying body language.D.By discussing research findings.
【小题5】What is the passage mainly talking about?
A.Ways of communication in American society.
B.Ways of communication in European society.
C.The differences between Americans and Europeans.
D.Cultural differences in Western countries.
21-22高二上·福建福州·期中
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Used electronics are piing up fast: they are filling up landfills with dangerous pieces of waste. Some e-waste is relatively large, such as air conditioners; other e-waste is more unnoticed, such as smart labels that contain disposable batteries and other equipment.

“It’s these small batteries that are big problems,” says University of California, Irvine, public health scientist Dele Ogunseitan, who is a green technology researcher and adviser for major tech companies and was not involved in developing the battery. “Nobody really pays attention to where they end up.” Researchers at the Cellulose & Wood Materials Laboratory at the Swiss Federal Laboratories for Materials Science and Technology are working to address this problem. Their new paper describes a water-activated paper battery developed from environmentally friendly materials that could eventually present a sustainable alternative to the more harmful batteries common in low-power devices.

The paper battery has the same key components as standard batteries but packages them differently. Like a typical chemical battery, it has a positively charged side and a negatively charged side. A traditional battery’s components are covered in plastic and metal; in the new battery, however, the positively and negatively charged sides are inks printed onto the front and back of a piece of paper. That paper is filled with salt, which dissolves (溶解) when the paper becomes wet. When the paper is dry, the battery is shelf-stable. Once the paper is wet, the battery starts working within 20 seconds. The new battery’s operating performance declines as the paper dries. When the scientists rewet the paper during testing, the battery regained function and lasted an hour before beginning to dry out again.

That future may not be so far off. It is hard to predict a time line for manufacturing such items at scale, but the head of the study says he is in contact with potential industry partners and believes these batteries could make their way into products within the next two to five years.

【小题1】Why is e-waste mentioned in paragraph 1?
A.To introduce the topic.B.To give people warning.
C.To show the seriousness of it.D.To call on people to take action.
【小题2】What is Dele’s attitude towards e-waste?
A.Objective.B.Carefree.C.Indifferent.D.Concerned.
【小题3】What does paragraph 3 mainly talk about?
A.The difference between the paper battery and the traditional battery.
B.The working principle of the paper battery.
C.The problem of the paper battery.
D.The advantage of the paper battery.
【小题4】What is the most suitable title for the text?
A.Paper battery: Is it far off?
B.Paper can work wonders.
C.Paper battery: A creative way to reduce e-waste.
D.Let’s work together to fight e-waste.

Something’s happening at the lowest point on our planet, some 1,388 feet below the sea level.

The Dead Sea, a salt lake close to Israel, Jordan and the West Bank, is shrinking at an alarming rate — about 3.3 feet per year, according to the environmentalist group EcoPeace Middle East. And human actions are largely to blame.

“It’s not just like one country is punishing the Dead Sea; it's more like the whole region,” said photographer Moritz Küstner, who visited the area in February to work on his series “The Dying Dead Sea”.

The Dead Sea needs water from the other natural sources surrounding it, such as the Jordan River basin. But around the 1960s, some of the water sources it relied upon were diverted.

Mineral extraction industries are another main reason why the water levels are declining, experts say. The Dead Sea’s minerals have been popular for their medical power and can often be found in cosmetics (化妆品) and other consumer products.

And then, of course, there’s the Middle East’s hot, dry climate, which makes it difficult for the lake to refill itself.

Israel and Jordan have signed a $900 million deal in an effort to stabilize the Dead Sea’s water levels.

It involves building a canal from the Red Sea to the Dead Sea so that both countries would be able to not only supply water to Israel and Jordan but also to pump much needed water — some 300 million cubic meters annually — into the Dead Sea.

“This is the most important and significant agreement since the peace treaty with Jordan (in 1994),” said Silvan Shalom, Israel’s energy and water resources minister at the time.

Whether the canal — estimated to take three years to complete — will work out positively and as planned remains to be seen.

【小题1】Moritz Küstner visited the Dead Sea to ________.
A.shoot TV series about people's action there
B.make a survey about the sea level
C.do his photographic series work
D.research into environmental problems
【小题2】Which of the following statements is NOT the reason for the water levels’ declining?
A.The other natural sources the Dead Sea relied on were switched.
B.The Dead Sea's minerals have been dug and used in some products.
C.The Middle East's climate makes the lake itself difficult to store water.
D.Israel and Jordan are the two countries to destroy the Dead Sea.
【小题3】What measure has been taken to save the Dead Sea?
A.Bringing in water from the Red Sea.
B.Introducing water from Israel and Jordan.
C.Taking Israel's energy and water resources.
D.Struggling for international support.
【小题4】What does the passage mainly tell us?
A.Why the Dead Sea is dying and the measures taken to save it.
B.How important the Dead Sea is in Israel, Jordan and the West Bank.
C.How to solve the problem that the Dead Sea is being destroyed.
D.Protecting the environment is in no hurry all over the world.

Ingvar Kamprad, who started IKEA as a teenager, died at the age of 91. He built one of the world’s biggest furniture companies.

There are two aspects of modern life that we have IKEA to thank for: flat-pack (平板包装) furniture and a shop layout.

IKEA first brought out its flat-pack furniture in the 1950s. Whether you love or hate this concept, it was a stroke of genius and an effective way of making the masses value the brand. Obvious aspects of it are cost-efficiency and the practicality of shipping.

When IKEA made the switch away from selling furniture that was already assembled, it was most likely unaware of how it would influence its consumers. Yet scientists have since managed to explain why consumers simply can’t get enough of building their own furniture. The simple act of touching products can increase your overall perceived (感知到的) value of the product. Couple this with the fact that the more effort a consumer has put into building something the more they like it.

Tests have shown that the actual act of putting something together (even though there may be sweat and tears involved) so that it becomes a complete object produces a much more favorable perception of that object than one would get from purchasing it in a complete form. The phenomenon is known as the IKEA effect. This effect is further improved by the fact that touch itself is related to emotion. This means that when we touch something the emotive part of our brain is activated so that we experience a close connection with the product emotionally. Thus, the happy assembler of that flat pack will, once finished, feel proud of their achievement and experience feelings of being closely connected to the item.

The layout of the IKEA store has also paved the way for a more creative way of thinking about how to guide customers. If you have ever visited one of its huge warehouse (仓库) stores, you may have gone in thinking you were going to buy a few items, only to find yourself coming out of the store with a shopping cart full of things. This is because of its circular design and one-way system. This design means                                 you often can’t see what is coming next and fear you will miss something if you don’t continue all the way along the path.

IKEA’s creative ability to tap into the unconsciousness of consumers is undoubtedly a big part of its success — and also why it’s been copied by many other companies. Even though Ingvar Kamprad is no longer with us, IKEA has inherited from him a spirit of thinking outside the box to communicate with consumers. It will be interesting to see what follows next.

【小题1】What can we learn about Ingvar Kamprad?
A.He preferred to sell furniture rather than produce it.
B.He set up IKEA with the help of a couple of psychologists.
C.He was aware that his ideas would influence customers and other companies.
D.His idea of flat-pack furniture has made his company popular with the public.
【小题2】The underlined word “assembled” in Paragraph 4 most probably means “_______”.
A.packed upB.ordered beforehand
C.fit togetherD.torn apart
【小题3】What is the key to IKEA effect?
A.Offering an opportunity to test products.B.Arousing a sense of familiarity.
C.Adding some additional value.D.Providing better after-sales service.
【小题4】What’s the special feature of the IKEA stores in design?
A.Flat-packed products.B.Large-sized layout.
C.Free-accessed shopping.D.Round-shaped route.
【小题5】The layout of the IKEA stores is aimed to _______.
A.meet people’s needsB.promote its own sales
C.catch others’ imaginationD.improve the shopping experience
【小题6】What’s the author’s attitude towards IKEA’s business philosophy?
A.Positive.B.Critical.
C.Doubtful.D.Ambiguous.

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