Criticism of Big Tech is intensifying. At Congressional hearings last week, politicians from across the aisle gave a rough ride to executives of some of the world's most valuable companies. Amid the hubbub(喧哗), the resignation of Google's Meredith Whittaker was less noticed, but significant. Ms Whittaker, a Google artificial intelligence researcher, was a leader of protests insider the company last year. In an internal note to fellow employees, she warned that developers have a “short window in which to act" to stop increasingly dangerous uses of artificial intelligence.

Ms Whittaker' s resignation reflects a growing tendency for tech companies' own staff to try to serve as the moral compass and conscience of their businesses. In companies whose value relies so much on human and intellectual capital ---and in being able to attract the sharpest minds ---employees have considerable potential impact, especially collectively.

The Google Walkouts of which Ms Whittaker was a leader began in response to the search group's treatment of sexual harassment complaints. They snowballed to include broader issues around the company’s technologies. Ms Whittaker’s decision now to resign suggests many Big Tech companies are still not doing enough to attend to employees' concerns over corporate culture. Yet responding to internal calls to action should be an obvious choice. Threats of strikes or resignations by the talented staff who build systems risk undermining technology companies' competitiveness. Employee action can act to strengthen measures by regulators who are increasingly proactive in dealing with the excesses of Big Tech.

The rise of collective action for social good is encouraging. Traditional labour focuses ----such as workers' rights around pay and hours ----- remain important in a sector which still also makes heavy uses of cheap and poorly-skilled workers. Attempts to pressure companies into behaving ethically have more often been driven by single employees. Avenues are needed to ensure that workers can discuss potentially unethical practices without risking revenge.

Ms Whittaker’s proposal for unionisation is part of a broader chorus demanding greater employee oversight. Alphabet, Google’s parent, has already faced calls from union-sponsored pension funds to add a non-executive employee representative to its board. While not successful this year, the move showed that stakeholders such as investors are pressing for culture change within Big Tech companies.

Workers outside the tech sector, too, are forcing companies to try to solve international problems. A global climate strike is planned for September，encouraging workers to join the thousands of school students who have protested over the past year. In the advertising industry, workers at over 20 agencies refused to work on fossil fuel briefs in solidarity, inspired by the Extinction Rebellion protests. Big Tech, facing ever more open criticism should see the message is clear. To regain trust, it will have to engage not just with regulators, but with its own employees and stakeholders.

College graduation eventually means taking much of your attention in your first job search. This process can be challenging, especially for those students who had second thoughts about their chosen major and intended career path—or those who majored in a field not directly connected to a specific career. If you are in one of these groups, fear not! Although your major, coursework, and academic performance are relevant to landing a job, they are not the only deciding factors on where you can work. So, just how important is your major to your job search?

Some majors are tied directly to specific career fields. For example, if you wish to become a teacher, you will likely have needed to complete an education program and eventually sit for a licensing exam. The same applies to majors in nursing. If you did not complete an accredited nursing program, you won’t be able to take the nursing licensure exam. In these cases, successfully completing a specific major is crucial to landing a job in the matching field.

Other majors, however, are closely related to career paths but don’t necessarily require a degree in the area. For example, students who majored in finance, math, or statistics may also have the necessary skills to be hired as an accountant. Although social work majors are most prepared to provide case management services to struggling populations, students who majored in psychology or sociology can be just as qualified.

Lastly, there are many industries, such as professional sales, education (non-teaching positions), insurance, and customer service management, which hire new graduates from several more majors, looking for more generalized requirements. They may simply want to know the student has completed his or her bachelor’s degree, which demonstrates college-level math and writing, critical thinking, and problem-solving skills.

Hopefully, as a college student, you were able to do more than just attend classes. Your non-academic experiences can be very influential on your future career as well. Did you work during college, volunteer, or participate in a club or organization? If so, and if you enjoyed these activities, seek out related careers. If you volunteered with a non-profit organization such as a homeless or domestic violence shelter, seek out positions in social services related to case management or victim advocacy(辩护). You may qualify for a position regardless of your major.

Although it often seems like your college major alone determines your career fate, this just isn’t the case. It may influence it, but there are other factors that influence your career options as well. If you don’t know what career options to consider based on your major, talk to your faculty or academic advisor. You may be surprised at what opportunities await!

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Measurement done right can transform your organization. It can not only show you where you are now, but can get you to wherever you want to go. Measurement is important to high performance, improvement, and, ultimately, success in business, or in any other area of human effort. Measuring what matters is more important than most things we do. Here are 5 ideas for how to become more conscious of what you can stop doing, in order to make the time for performance measurement.

1. Stop reporting measures that no one uses. Be daring—stop reporting what you know isn’t being used, and if anyone notices, use it as an opportunity to start a conversation about how to decide what is worth measuring and reporting.

2. Reduce your time in meetings and the number of meetings you attend. Meetings always take longer than they need to. The big time wasters are tangents, people arriving late and violent agreements that mistakenly sound like useful debates. Start on time, finish early and diplomatically manage the discussion. Reduce and Agree only to meetings that have a clear purpose that is aligned to your role and responsibilities. Don’t go to meetings out of obligation or interest alone.

3. Rank your main concerns and drop the bottom 10. List your tasks, both what you are doing and what you should be doing, and rank them in order of importance. Simply stop doing the bottom 10—they are likely to have consequences far less than failing to measure what matters. Design your weekly schedule to make time for measurement. Set a regular time in your diary that you block out for measurement related activities, and then put the remainder of your tasks around that. Put the big rocks (the important stuff) in first and you’ll fit more of the smaller rocks in anyway.

4.Bring up measurement in conversations and existing meetings. Don’t wait for measurement time. Use natural conversations that have even minor importance to performance and results as an opportunity to talk about measures that matter. Set yourself progress goals for choosing, creating and using measures, and reward yourself when you achieve them. You can get others to hold you accountable. Agree progress goals with your manager or colleagues or customers for choosing, creating and using measures. Set regular check in time with them to pat you on the back or face the music.

5.Save time by stopping when it’s good enough. Stop over processing whatever you do, and get clear about the point at which you’ve done what will work, and don’t waste time.