For many years large supermarkets have been encouraging us to spend money by pumping the smell of freshly-baked bread into their stories. Now Dale Air, a leading firm of aroma(香气)consultants, has been approached by Barclay’s Bank to develop suitable 【小题1】 smells for their banks. Researchers have suggested that 【小题2】 customers with the "smell of money" will encourage them to feel relaxed and give them added 【小题3】 in the bank’s security and professionalism.

Aroma experts have little 【小题4】 that it can be an effective form of subconscious advertising. Lunn Poly, a British travel company,   【小题5】 the smell of coconuts into its travel agencies and saw a big increase in spending by holiday makers. Many cafes now have electric dispensers(自动售货机)that release the smell of freshly roasted coffee near their entrances, subtly 【小题6】 customers to come in and have a drink or snack.

“The sense of smell is probably the most 【小题7】 of all human senses, “explains researcher Jim O’Rordan. It is certainly true that most people find certain smells unbelievably 【小题8】 , stringing(连成一串)memories and feelings in a way that few other stimulants can compete. It is a phenomenon marketing consultants have long 【小题9】, but until recently have been unable to bring it under control.”We’ve made great progress but the 【小题10】 of odour(smell)production is still in its infancy(婴儿期), “says O’Rordan, “Who knows where it will take us.”

Swiss village bans tourists from taking photos because it’s too beautiful

Located in the Swiss Alps, near the famous resort of St. Moritz, the commune of Bergün is one of the most beautiful mountain villages in Europe. So beautiful, in fact, that photos of it shared on social media may make people feel depressed that they can’t visit, so local authorities banned tourists from taking photos.

It may sound like a joke, but it’s actually a new law adopted by the Bergün village council and 【小题1】 by its mayor. To discourage visitors from taking photos in Bergün, they plan to 【小题2】 a symbolic €5 fine for those caught breaking the new rules.

According to a statement by the Bergün tourism authority, “It is scientifically proven that beautiful holiday photos on social media make the viewers unhappy because they cannot be there themselves.”

However, it seems unlikely that Bergün’s new law was really thought of as a way to 【小题3】 Facebook or Instagram users of the depressing experience of seeing the beauty of the village. As the news went 【小题4】 online, many assumed that it was actually a clever marketing 【小题5】, a theory that was at least partially confirmed by the village’s director of tourism, Marc-Andrea Barandun.

“In the background of course the idea is that everyone is talking about Bergün,” he told The Local. “So it’s a combination of both — we made the law and also there’s some marketing aim behind it.”

To show that they were serious about the law, Bergün authorities 【小题6】 photos of the village from its Facebook and Twitter accounts, and declared their intention to delete them from the Bergün website too.

If the new law was just a 【小题7】 strategy, it actually worked wonders, as people started 【小题8】 more photos of the beautiful mountain village soon after news of the photo ban started making news headlines.

A few days ago, Mayor Nicolay 【小题9】 the debatable photo ban in a video, where he offered people visiting Bergün a special 【小题10】 to take photos. He reminded them to think twice before sharing the pictures online, though, as they could be making their friends depressed.

China has set two important centenary goals. The first one is to build a moderately prosperous society in all 【小题1】by 2020, to mark the 100th anniversary of the founding of the CPC. The second is to achieve a modern socialist country by the middle of the 21st century in honor of the centenary of the People’s Republic of China.

The 19th CPC National Congress was the last Party Congress before the【小题2】 year of the first goal and experts say it has a great historical importance.

"it will be a milestone. It will not only wrap up the experience of building the economy, society and the Party in the last five years since the 18th National Congress, but also【小题3】 up a blueprint for the next five years, and even longer. It will focus on how to realize a prosperous society, and even how to build a strong modern socialist country," said Wang, secretary-general of the China Society of Administrative Reform.

People are expecting new【小题4】 to the Party's constitution. And just as China's former top leaders formed their own theories of 【小题5】 such as Mao Zedong Thought and Deng Xiaoping Theory, the current General Secretary of the CPC Central Committee, Xi Jinping, is expected to summarize his own.

“The Central Committee, with Xi Jinping at the core, has created new ideas, thoughts and strategies. With five years of work experience, they will have a clearer 【小题6】of thoughts.” said Wang.

“People are expecting new achievements in the Party theory which 【小题7】 the past five years work. They will be put into the Party's constitution to guide the party and the people,” said Professor Zhang with the School of the CPC Central Committee. Zhang expressed belief that the 19th CPC National Congress has built a more strict system for Party- governance, and form a comprehensive discipline-supervision system【小题8】 Party members.

Experts also expect that improving people's livelihoods will be another highlight of the【小题9】Congress. And practical solutions to prevent the sky-rocketing housing prices, narrow the gap between the wealthy and the poor, and【小题10】 poverty will be on the schedule of brainstorming.