阅读下面短文，在空白处填入1个适当的单词或括号内单词的正确形式。

A creative person without a sense of humor has a serious problem

A physicist, doctor, accountant, lawyer, garbage collector, etc. without a sense of humor can still be terrific at what they do. But a creative person 【小题1】 is humorless could never produce consistently great work in communication with warmth and humanity to the vast majority of the people. Humor in 【小题2】(creative) is like humor in life. People often ask me, “Does humor work in advertising?” but that’s a stupid question. Does anyone 【小题3】ask, “Does humor work in life?” If humor is appropriate and funny, it should “work.” The question should be, “How can you 【小题4】(possible) create without humor?” Certainly, in all forms of communication, humor is a   【小题5】(nature) way to win 【小题6】(someone) heart. In examining my work, lectures, and books I have written over the years, it’s difficult to isolate “humor” as a category because it 【小题7】(run) through almost everything I do—and through most of my 【小题8】(wake) hours. Humor disarms and makes one more accepting of 【小题9】(thought) and images that could be hard to take in serious discourse. Say something serious in a funny way, 【小题10】you can win over people every time.