When COVID-19 hit and gyms began to close, Laura Novak was let go from her job as a part-time trainer. Despite losing a large part of her income, Novak knew she had another source to depend on: Tik Tok. As a former gymnast, the 31-year-old is often sharing clips of herself training on the bars or doing another type of workout while making money through brand partnerships.
Novak stressed that Tik Tok, which she’s been on since August of 2019, has been a really helpful source of income right now as a fitness trainer.
The timing of a potential ban of Tik Tok doesn’t bode well for the company that recently announced a plan to hire 10,000 staff in the U.S. over the next three years. The company also announced that it would give creators in the U.S. over $1 billion in the next three years “to encourage those who dream of using their voices and creativity to spark inspirational careers” on Tik Tok.
While social media Apps and their popularity have always been precarious, Tik Tok has managed to be a win-win situation for the platform’s creators and brands looking to reach specific audiences. Sam Gach, a 28-year-old in Ann Arbor, Michigan, is known for posting yoga tutorials on Tik Tok. Gach told in media that while he’s on other platforms, Tik Tok has become one of his most important ones.
“It’s my fastest growing platform,” Gach said, who has 89,600 followers on the App. “It’s a bit nerve-wracking, but I think right now, from what I’m hearing, it sounds like it may not be banned, but it’s still very uncertain.”
Gach said “If it is though, I would not be happy about it,” adding he’s made a few thousand dollars from Tik Tok in the last month, but it’s all still very new. Gach said if Tik Tok got banned, it would certainly negatively influence his ability to build an audience.
【小题1】How did Tik Tok benefit Novak according to paragraph 1?A.By encouraging her to be confident. | B.Вy promoting her to build a brand. |
C.By accompanying her to kill time. | D.By helping her to earn a living. |
A.Unstable. | B.Inconvenient. | C.Accessible. | D.Beneficial. |
A.He feels stressed about the potential ban. | B.He’s a devoted fan of Tik Tok. |
C.He’s sure about the future of Tik Tok. | D.He’s unsatisfied with the amount of his audience. |
A.The trend of applying high-tech. | B.The disadvantage of social media. |
C.The way of improving income. | D.The dependence on a platform. |