In France, a bookstore chain has put a special camera in its shops. The system feeds a video stream to software which_______shoppers’ movements and facial expressions for surprise, dissatisfaction, confusion or hesitation. When a shopper walks to the end of an aisle(货架通道) only to_______with a frown to a particular bookshelf, the software messages_______, who then go to help. For the eight months leading up to this April, sales rose_______a tenth.
The bookseller wants to keep its name_______for now. Similarly,other French clients of the Paris startup behind the technology, Angus.ai, are_______it in stores which are not open to the public. They_______ airport owner Aéroports de Paris, the luxury-goods giant LVMH, and Carrefour, the supermarkets chain.
Simple video produces a lot of insights, but there are far more complicated ways of learning about shoppers’_______. Thermal-imaging (热成像的) cameras_______detect heart rates. Wirelessly collected data from smartphone accelerometers (加速度传感器) can suggest when shoppers become fascinated (movement stops) or are unhappy about________(a phone is raised to search for cheaper products online). For even more insights, shoppers are sometimes asked to put on special equipment, typically in exchange for a ________or reward of another kind.
All of this could be a(n)________, some say, for sellers to enjoy the advantage that big data has long given online sellers. A race is________to work out how best to________and use emotional data, thus improving packaging, displays, music, or the content and timing of persuading customers into buying goods.
Using technology is much less________than old-fashioned interviewing. Nielson, a consumer-research giant, charges around $10,000 to interview 25 shoppers about three products. Angus. ai’ s service costs just $66 a month per camera. Sometimes,________market surveys may ask the wrong questions. What’s more, they can give misleading________. People typically change their responses intentionally to make themselves sound sensible,________purchases are often driven by subconscious (潜意识的) emotions.
One obvious________of shopping’s emotional side is the idea of “retail therapy” — consumers driven to spend when they are feeling blue. Whichever store is the first to spot mildly________customers could make a fortune!
【小题1】A.receives | B.analyzes | C.designs | D.delivers |
【小题2】【小题3】A.guards | B.officials | C.secretaries | D.clerks |
【小题4】【小题5】A.present | B.different | C.quiet | D.famous |
【小题6】A.testing | B.improving | C.leading | D.leaving |
【小题7】A.contain | B.include | C.list | D.involve |
【小题8】A.ideas | B.preferences | C.choices | D.emotions |
【小题9】A.must | B.need | C.can | D.should |
【小题10】A.services | B.prices | C.qualities | D.packages |
【小题11】A.product | B.value | C.discount | D.activity |
【小题12】A.challenge | B.chance | C.alternative | D.routine |
【小题13】【小题14】A.store | B.process | C.collect | D.share |
【小题15】A.mature | B.popular | C.attractive | D.expensive |
【小题16】A.traditional | B.ordinary | C.original | D.historical |
【小题17】A.impressions | B.suggestions | C.results | D.promotions |
【小题18】A.because | B.while | C.though | D.unless |
【小题19】A.change | B.imitation | C.example | D.signal |
【小题20】A.satisfied | B.affected | C.confused | D.depressed |