Life is Good Clothing is a 100 million-dollar company run by brothers Bert and John Jacobs. Like any other businessmen, they went through a lot of failures. However, the idea
“Life is good” from their mother kept them going and inspired them to build a clothing company that is now very successful.
In 1988, Bert and Jacobs took a seven-week road trip from California to Boston. The brothers said this trip changed their lives forever as they looked back on their childhood. According to the Jacobs, their childhood was perfectly-imperfect. Their house did not have heating but they were taught to always see the good in things.
They remembered playing outside all day and when it was dinner time, they would gather around the dinner table. Their mother would say to them, “Tell me something good that happened today.” Their father had a near — death accident which caused severe damage to his right hand. The accident made their father develop a terrible temper (脾气),but their mother would always sing to them and read them children’s stories. “That optimism was something our family always had, even when we had little else,” the brothers said.
During the trip, they tried to figure out what they wanted to do with their lives and decided to run a clothing business. They started selling T-shirt designs in street fairs around Boston. Their design was just a simple drawing of a stick figure with the phrase “Life is good.”
Their small business didn’t turn out so well, but the two brothers did not give up. Then they changed their target audience. This time, they tried to sell their T-shirts to college students, going to different schools every night. Again it did not work. To figure out what they had been doing wrong, Bert and John held beer parties, where they asked their friends for their honest opinions. In return , they could enjoy free beer and amusing stories from the brothers. Again this did not seem to work and they were running out of money.
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However, they took the risk and held another party which they thought was the last.
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Finally, someone noticed their design and showed sincere appreciation.
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