Special Events of the Weekend

Captain Goodfellow

Do your children enjoy interesting stories, funny games and exciting dances? Captain Goodfellow will be ready to teach all these things to children of all ages at the City Theatre on Saturday morning at 10:00. It is free of charge.

Walking tour of the town

Forget your worries on Saturday morning. Take a beautiful walk and learn about local history. Meet at the front entrance of the City Hall at 9:30. Wear comfortable shoes!

Films at the museum

Two European films will be shown on Saturday afternoon at the Museum Theatre. See Broken Window at 1:30. The Workers will be at 3:45. For further information, call 4987898.

International picnic

Are you tired of eating the same kind of food every day? Come to Central Park on Saturday and enjoy food from all over the world. The food is delicious and not expensive. It lasts from noon to 5:00 pm.

Take me out to the ballgame

It’s October, and tonight is your last chance to see the Redbirds this year. Get your tickets at the gate of Green Stadium. It might be hot. Don’t forget to bring some water.

Do you want to hear “The Zoo”？

“The Zoo”, a popular rock group from Australia, will give their first American concert this year at 8:00 tomorrow night in the Rose Hall.

If you’re feeling unsure about where to find the perfect gifts for your friends or family, fear not! We have gathered a list of five special gift shops, each offering a unique selection of presents.

Games Gadgets is the perfect one-stop shop for electrical goods. Here at Games Gadgets we provide a wide range of electronic goods at some of the very best price s around. From Cameras and GPS Sat Navs to Gaming Accessories and Computers, iPads and iPods, we have everything you could ever need.

Reba supplies fashion clothes, jewellery and gifts to people throughout the local area. Reba is an independent store, supplying well-known brands as well as up-and-coming designers. Reba is a store for those who love clothes, jewellery and gifts and it always aims to offer something different.

The Sweet Shop is a brand-new gift store created just for chocolate lovers. The shop sells a wonderful collection of chocolate-themed goodies from dark to white chocolate. It is extremely popular with all kinds of parties, chocolate lovers and people who are looking for a fun activity.

A favorite shopping destination for many foreigners. Blue is devoted to top brands including expensive famous wines which are all 30 percent off, maybe 40 to 50 percent off. We have more than 70 kinds of world-famous wine in our store.

Quality Stuff Off-Price Department Store opened only one month ago and it features new sportswear this season. They have well-known brands such as Nike, Adidas, Levis, Nautica and Hush Puppies. Quality Stuff Off-Price Department Store is famous for the discounted price of each item. Discount rates vary from 40 percent to 80 percent. The best buys here are some brands, which find a nice balance among style, quality and price.

It’s said that today more than $ 400 billion a year is spent on advertising worldwide. Beyond that the economic influence of advertising touches just about every consumer-product industry, from No wonder, it is widely recognized that the global economy is heavily being driven by advertisements.

A successful advertisement involves at least three things. The advertisers will first of all single out the market. That is, they need to determine who will buy the product. Then, they will work out the best way to appeal to this market. So they will take into consideration a number of desires or worries the market may have. Finally, they will design the advertising programme. That is, they will study what words and images their advertisement contains and what slogans（广告语）they plan to make use of. They will also consider employing famous people and using scientific data to support e product.

While in everyday life consumers have seen lots of successful examples of advertising like Nike, Coca-Cola, and McDonald’s, there are still some examples that do not reach the expected goal. One soap company had all its advertisements show dirty clothes on the left, its box of soap in the middle, and clean clothes on the right. Then it started its advertising programme in the Middle East. Unfortunately, since Arabic speakers read Arabic from the right to the left, many viewers when seeing the ad, thought to themselves, “Why, this soap makes clothes dirty!”

Therefore, advertisers have to be aware of cultural differences when they want to carry out international advertising programme in a foreign country. Study the cultural background of the customers, or ruin the advertising programme!