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Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, a service or an idea. Sponsors of advertising are often businessmen who wish to promote their products or services. Advertising is different from public relations since an advertiser usually pays for and has control over the message. It is different from personal selling since the message is non-personal, i.e. not directed to a particular individual.

Advertising is communicated through various mass media, including old media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; or new media such as search results, blogs, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or “ad”.

Commercial ads often seek to increase consumption of products or services through “branding”, which associates a product name or image with certain qualities in the minds of consumers. Noncommercial advertisers who spend money in advertising items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also be used to reassure employees or shareholders that the company is successful.

Modern advertising was created with the techniques, with tobacco advertising in the 1920s.The most significant example was the campaigns of Edward Bernays, considered the founder of modern“Madison Avenue” advertising.

In 2015, the world spent an estimate of $ 529.43 billion on advertising.Its projected distribution for 2017 is 40.4% on TV,33.3% on digital,9% on newspapers,6.9% on magazines,5.8% on outdoor activities and 4.3% on radio. Internationally , the largest “big four” advertising conglomerates are IPG, Omnicom, Publicis Groupe, and WPP.

【小题1】In what way does advertising differ from public relations?
A.Advertisers pay for and are in charge of the message.
B.Messages advertised are non-profit.
C.Advertising is communicated through various mass media.
D.Advertising is used to reassure employees or shareholders.
【小题2】Sponsors usually make use of some new media to promote their products, including_________.
A.direct mailB.TelevisionC.websitesD.newspapers
【小题3】Which of the following is the typical goal of commercial ads?
A.Profits.B.Popularity.C.Consumers.D.Brands.
【小题4】What does the underlined word probably refer to?
A.businessmenB.companiesC.storesD.organizers
20-21高二上·安徽安庆·期中
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Never before had a Kitchen so much of a History

It tells of Freedom, Success, and of the Architecture of big American cities. Because that is where it started: in the second half of the 19th century!

Welcome to a new Era of Kitchen Interior Design

Back then, a Generation of successful American Entrepreneurs dreamt of a new style of Architecture to express their personal wealth. This dream was realized by young architects such as Daniel Burnham and Stanford White. They all had studied at the École des Beaux-Arts in Paris. And they created a new style for Architecture and Interior Design, named after the famous French Art Institute: Beaux-Arts.

SieMatic BeauxArts Breaks and Creates

In fact, it was not a new style at all, but a composition of styles from different periods and cultures. Many world-famous structures such as the Chicago Art Institute and the Statue of Liberty account for it. But what does that have to do with your kitchen? Just as much as you want it to. Because in the same way that the anti-conventional architects back then took the freedom to combine elements from different historical eras, today, you too can break the conventional rules of style and create something new: your own personal composition of your kitchen. For that, SieMatic BeauxArts offers unique opportunities: A broad range of seemingly conflicting features that you combine to a harmonious design of your own. You can choose from menu of various forms, appealing colors, and precious materials, to create an environment that is much more than just a kitchen: a reflection of your personality.

【小题1】Why did the BeauxArts style attract American entrepreneurs?
A.It helped display their money status.
B.It was created by famous architects.
C.It was named after a famous institute.
D.It represented the 19th century urban culture.
【小题2】What is unique of SieMatic BeauxArts?
A.Its designs are anti-conventional.
B.Its designs come from famous structures.
C.Its customers can enjoy their own composition.
D.Its customers can choose from various new styles.

Here are our books for sale. If interested, please click below for further information.

Brain Hacking

By Amy Ellis Nutt

In her writing for The Washington Post. Pulitzer Prize winning reporter Amy Ellis Nutt reveals the newest findings and the latest tools as scientists try to uncover the mysteries of what's been called the most complex object in the universe: the human brain.

A Marine on Trial

By John Woodrow Cox

Apparently, Naval Academy instructor seeks to prove he has done nothing wrong. But did he? Innocent? That's what Marine Maj. Mark Thompson declared the first time he met with Washington Post reporter John Woodrow Cox. He'd been attempting to prove it ever since two young women accused the fbnner history instructor at the U.S. Naval Academy of his violation.

Looking for America

By David Maraniss and Robert Samuels

The 2016 election was unlike any that we'd seen before. The campaign saw the rise of Donald Trump, the New York destroyer who seized the Republican Party from its confused establishment, and seized an angry electorate. What's happening in America? What does it mean to be American? For nearly 35 days, Washington Post journalists crossed the nation, a journey into the country's divided heart, looking for answers, recording them in this book.

The Resistance

By Joel Achenbach

Washington Post reporter Joel Achenbach explores our relationship with technology — frequently beneficial, occasionally opponent, and rapidly changing in a world growing more connected by the minute.

【小题1】If you take interest in psychology, which book may you purchase?
A.The Resistance.B.Brain Hacking.C.Looking for America.D.A Marine on Trial.
【小题2】What do the four books have in common?
A.They cover nearly all aspects of life.B.They tell about scientific discoveries.
C.They are books from newspaper reporters.D.They are mainly about the present America.
【小题3】Where can the text be found?
A.In a magazine.B.In a travel handbook.C.In a social survey.D.On a website.

Among many celebrated U.S. places for very cool sunsets, here are notable favorites.


California Dreamin’

While you are visiting California Dreamin’, El Matador’s eye-catching nightfall is a worthy way to lead you into deep thought. It is about the sands of time. Pack a basket of delicious food for a late-in-the-day picnic overlooking the Pacific Ocean, via the Pacific Coast Highway. The sunset is a sweet dessert.


Grand Canyon, Arizona

The 1,218,375-acre Grand Canyon National Park is wonderful. The canyon itself stretches 277 miles. Its wildlife is also so abundant. You can go to the South Rim of the canyon (大峡谷), which offers the best sunset advantages. Sometimes, you can see deer running and eagles flying with the sunset standing as the background. An unforgettable thrill: Grand Canyon Floor Landing Helicopter Sunset Tour by Canyon Tours.


Florida Serenity

Called the River of Grass, Everglades National Park — South Florida’s amazing 1.5-million-acre wetland reserve — is quilted with coastal trees and grass. An especially chosen sunset-watching site is near Mrazek Pond, approximately three miles north of the Flamingo Visitor Center. This is a birder’s (观鸟者) dream place, too, home to more than 360 species.


Hawaii Aloha

Haleakala Crater in Hawaii Aloha, a vast dormant (休眠期的) volcano 10,023 feet above sea level, is famous for its sunrises — so that dawn sun-seekers climb the volcano in the middle of the night to make the long drive up a winding road to the summit. But Haleakala’s sunsets are just as amazing. Since fewer people arrive late in the day, a more personal sunset participation is possible. Consider a private or group sunset hike to appreciate the Pacific Ocean. It is worthwhile.

【小题1】What can visitors do in Grand Canyon?
A.Visit the wetland reserve.B.Have an unforgettable picnic.
C.Appreciate the sunset by tour bus.D.See eagles flying over the canyon.
【小题2】Where is a good place for bird-watching?
A.Hawaii Aloha.B.Florida Serenity.
C.California Dreamin’.D.Grand Canyon, Arizona.
【小题3】What do California Dreamin’ and Hawaii Aloha have in common?
A.They both supply a sweet dessert.
B.They both allow a more personal sunset hike.
C.They both offer the views of the Pacific Ocean.
D.They both have wonderful sunsets and sunrises.

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