Good evening everyone!

I hope to pick your brain on potential advertising strategies and gaining new customers for my boyfriend’s car repair shop.

He has been in business for 3 years and is fairly successful, but we are trying to increase the number of chargeable hours. While he was doing repair work, I took over all the administrative duties. The first thing on my to-do list was to get him on social media. I was floored that he had no social media presence, which is not surprising considering he is old school.

Now, he has a business Facebook page and an Instagram account, although it may not be worth much yet. We are working on a weekly “feature” for both platforms in order to create some interest.

He doesn’t want to do coupons (优惠券) or discounts or anything like that, and I understand why. His labor rate is already significantly lower than anyone else in the area, and his overall costs are lower as well. This is where I am a bit lost——how can we effectively attract more customers without a hook? My guess would be focusing on the value, but I’m not sure how well that will work out.

We are considering sending postcards as well since he already cooperates with a few local shops who send their large jobs to him and such. However, I am unsure about Facebook marketing, but definitely open.

At first I was paid in candy. 【小题2】 I worked every day after school, and during the summer and no weekends and holidays from 8 a.m. to 7 p.m. My father helped me set up a bank account. 【小题3】

By the time I was 12, my grandmother thought I had done such a good job that she promoted me to selling cosmetics (化妆品). I developed the ability to look customers directly in the eye. Even though I was just a kid, women would ask me such things as “What color do you think I should wear?” I took a real interest in their questions and was able to translate what they wanted into makeup (化妆) ideas. 【小题4】

The job taught me a valuable lesson: to be a successful salesperson, you didn’t need to be a rocket scientist—you needed to be a great listener. 【小题5】 Except they are no longer women purchasing cosmetics from me; instead, they are kids who tell me which toys they would like to see designed and developed.

Communication Specialist

What is a communication specialist? Is it just a person who can communicate really well? Yes. and no.【小题1】. He or she is usually placed within a marketing department to relay information efficiently and with an understanding of an audience.

Inside their world, they create press releases, newsletters, and other documents that build a positive relationship between a company and clients. A communication specialist should be a marketer, journalist, business administrator, and more.【小题2】.

The required education of a communication specialist is at least a bachelor degree in either writing, editing, journalism, media, and other related fields.【小题3】. The coursework that is relevant to this position is writing, editing, event planning, graphic communication, advertising journalism, campaigning and marketing.

The pay scale for communication specialists averages out to be around S65,830 annually, with the top 10 percent of workers making S110,080 per year.【小题4】. This means that being a communication specialist is a worthwhile and profitable position to invest in experience and skill sets determines the pay of each communication specialist.

【小题5】. These include having to perform “damage control” in any situation where the company gets bad publicity, being able to ensure consistent messaging across all communications materials and generally being able to balance all of the different tasks involved. In addition to these challenges，communications specialists are also sometimes called upon to handle problems with the organization or with external third parties and they must ensure that they keep their cool while always representing the company in the best possible light.