The two-hour show on March 25, 2019 put on by Tim Cook may be remembered as a milestone for the company – and the entertainment industry. Mr. Cook did not announce his company’s latest device. Instead, he unveiled a set of products and services, including video streaming (在线播放), news games and even a credit card.     

Apple’s 900 million iPhones worldwide grant it access to a massive potential audience. Analysts speculate that Apple will eventually offer them something similar to Amazon Prime, where customers pay a fixed monthly fee for some combination of news, games, cloud storage, music and video, and which could possibly connect with the company’s iPhone subscriptions (订阅).

Apple TV+, which got prioritized by Mr. Cook, will offer original programming in more than 100 countries. The money Apple plans to spend on original shows – perhaps $1 billion to $2 billion thus far – is dwarfed by that of Netflix, which will spend as much as $15 billion this year on original and licensed content, or Disney, whose own video-streaming is expected shortly. But Apple’s high-profile shows are for now meant chiefly to draw customers to its universe of apps and services. That includes subscription services for games, a long list of big American magazines and a few newspapers. You can pay for it all using your new Apple Card, developed with bankers at Goldman Sachs (高盛，著名投资银行). The credit card puts Apple in direct competition with banks: it has no fees and will give users 2% cash back on purchases made via Apple Pay, the company’s payments system – or 3% on purchases of Apple kit and service.

Although Apple continues to earn most of its money from devices, its business in services is growing quickly, accounting for nearly $40 billion of revenues of $266 billion in 2018. The new subscription offering, which is easier to click and buy than their predecessors (先前版本), should accelerate that trend. Its new partners hope to be along for the ride. Analysts at Goldman Sachs estimated that Apple may turn 10% of the 85 million monthly users of its free News app into paying subscribers, wining a cut of newspaper and TV subscriptions sold through its services.

Some content providers are cautious. The New York Times and The Washington Post have rejected Apple’s advances on behalf of its news service. Netflix and Disney will not take part in Apple TV+, which they view as more a threat than an opportunity.

Johnny Smith was a good math student at a high school. He loved his computer. He came home early every day, then he worked with it till midnight. But Johnny was not a good English student, not good at all. He got an F in his English class. One day after school Johnny joined his computer to the computer in his high school office. The school office computer had the grades of all the students: the math grades, the science grades, the grades in arts and music, and the grades in English. He found his English grade. An F! Johnny changed his English grade from an F to A. Johnny' parents looked at his report card. They were very happy.

"An A in English!" said Johnny's Dad. "You're a very clever boy, Johnny."

Johnny is a hacker. Hackers know how to take information from other computers and put new information in. Using a modem, they join their computers to other computers secretly. School headmasters and teachers are worried about hackers. So are the police, for some people even take money from bank computer accountants put it into their own ones. And they never have to leave home to do it! They are called hackers.