How to think outside the box
Being open to dissenting（持异议的）opinions is not the only way to think outside the box.
A break in our everyday life may provide the force needed to shift the direction of our thinking. So we can change environments.
A famous concept is approaching routine situations as if we met or saw them for the first time. In other words, we should look at them as if we'd never seen them.
Unlike negative emotions (情感）that cause specific reactions(for example, fear drives us to flee) ,positive emotions help us broaden our attention, explore our environment, and open ourselves to absorbing information.
| A．It's also helpful to seek for the difference |
| B．For some people, small changes might work |
| C．We should show respect for different cultures too |
| D．Some small techniques could help broaden the way we think |
| E．Take a few moments to think about the beautiful things in our life |
| F．Positive emotions play an important part in unfreezing our thinking |
| G．"Beginners' mind" allows us to remain open to experiences despite any knowledge we may have |
Now, it' s important for the managers in a company to understand what their customers want if they are going to develop effective marketing strategies (策略). There are various ways of doing this. One way at supermarkets, for example, is to interview customers while they're doing their shopping. They can be asked what they prefer to buy and then the results of the research can be studied. This provides information on which to base future marketing strategies. It' s also quite normal for top managers from department stores to spend a day or two each month visiting stores and mixing freely with the public, as if they were ordinary customers, to get an idea of how customers act.
Another way to get information from customers is to give them something. For example, some fast food restaurants give away tickets in magazines or on the street that permit customers to get part of their meal for nothing. As well as being a good way of attracting customers into the restaurants to spend their money, it also allows the managers to get a feel for where to attract customers and which age-groups to attract.
Another strategy used at some well-known parks such as Disneyland is for top managers to spend at least one day in their work, touring the park dressed as Mickey Mouse or something like that. This provides them with a perfect chance to examine the scene and watch the customers without being noticed.
【小题1】The text is designed for _______
| A．customers | B．salesmen | C．researchers | D．managers |
| A．Visiting customers themselves. |
| B．Giving customers free food on the street. |
| C．Visiting parks as ordinary customers. |
| D．Asking customers questions at supermarkets. |
| A．Visiting Disneyland. | B．Wearing attractive clothes. |
| C．Acting Mickey Mouse. | D．Dressing up and walking around. |
| A．how to find out customers' social needs |
| B．how to develop marketing strategies |
| C．how to do market research |
| D．how to encourage customers to spend more money |
The news plays an important role in our lives, which has been emphasized even further during the past year. If you find yourself beginning to feel negative impacts from the news, now is the time to start putting protective steps into place.
Control consumption.
Take ownership over your emotions.
Seek support. Contact support groups or health care professionals. It’s important to recognize the value of positive social support and to recognize that seeking help is a positive and strong step. These contacts can also help you find other helpful resources.
What works for one person may not be the best approach for another. Everyone is an individual.
| A．Focus on the positive. |
| B．Take time to find what works for you. |
| C．Always remember that you are not alone. |
| D．Never blame yourself for negative emotions. |
| E．It’s also important to invest time in self-care. |
| F．This includes taking some time out from the media. |
| G．Staying informed and educated is particularly important. |
It’s the time of year when graduates are looking forward to putting constant exams behind and moving on to a more exciting stage of their lives. But in the digital age, not everything is so easily left behind, because they have created a digital footprint that’s often not easy to cover up. However, there are various actions they can take to make that online presence (网络形象) more appreciating.
Clean up your Facebook account
Clean up your Facebook page and get rid of anything that could be considered offensive (冒犯的，无礼的) or held against you. Remember, the test is no longer “Would you want grandma to see it?” but “
Use a professional looking photo
While it’s important to make the transition (过渡) from school to the workplace, you don’t want to leave everything behind. Make a point of keeping in touch with your school friends, teachers, professors, sports coaches, or anyone who could be helpful to you as you establish a career.
Be yourself
Nobody can be more like you than you.
| A．Grow your network |
| B．Search your memory |
| C．A picture is worth a thousand words |
| D．Whom would you want to see it? |
| E．Would you want a future employer to see it? |
| F．Make sure your online presence is representative of who you really are. |
| G．Here are a few suggestions that you might want to pass on. |
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