Website copywriting involves writing text and copy for websites. 【小题1】 Commercial websites may require standard sales-style copywriting, while informative or educational websites could require more structured material.

Almost all websites require some type of website copywriting. The material on a website is important not only to attract customers, but also to raise page ranks and create search engine traffic. This means that website copywriting can be somewhat different from regular writing because writers must write for two audiences.

Search engine optimization (SEO) can sometimes be important in website copywriting. SEO refers to the process of creating copy that is tailored toward catching the attention of popular search engines. 【小题2】.

An understanding of keywords and search engine behavior are important for SEO when writing copy for the web. 【小题3】 If those keywords are used properly and in the proper places within the article, more traffic will come to the website via a search engine, and the owner of the website could have the potential of making more money.

Website copywriters often have to have both a writing background and a marketing background. A person who is acting as a website copywriter for a site usually needs to be able to write active prose that inspires action. They also need to be able to drive traffic to the site, so that customers can see the products for sale.

Being able to write effective sales copy may also be essential for website copywriting. 【小题4】 Content has to be well written in order to accomplish its goal, and adherence to standard writing rules is often a prerequisite to a well-written article.

【小题5】 People browsing the web tend to read differently than people reading a book or a newspaper. So the content must capture their attention quickly and be relatively easy to read, which often involves writing prose that is easily readable. Headings, bullet points, and simple language are often preferred as a result.

Tips on Avoiding Fake News

Every time you’re online, you are bombarded by pictures, articles, links and videos trying to tell their story. 【小题1】 Sometimes they want you to click on another story or advertisement at their own site, other times they want to upset people for political reasons. These stories circulate quickly, and the result is… fake news. There is a range of fake news: from crazy stories which people easily recognize to more subtle types of misinformation. Read these tips, and don’t get fooled!

Check the source

Look at the website where the story comes from. Does it look real? 【小题2】 Are there a variety of other stories or is it just one story? Fake news websites often use addresses that sound like real newspapers, but don’t have many real stories about other topics. If you aren’t sure, click on the “About” page and look for a clear description of the organization.

Watch out for fake photos

Many fake news stories use images that are Photo-shopped. Sometimes, if you just look closely at an image, you can see if it has been changed. 【小题3】 Use a tool like Google Reverse Image search. It will show you if the same image has been used in other contexts.

Check the story in other places

Look to see if the story you are reading is on other news sites that you know and trust. If you do find it on many other sites, then it probably isn’t fake (although there are some exceptions). 【小题4】

Look for other signs

There are other techniques that fake news uses. These include using ALL CAPS and lots of ads that pop up when you click on a link. 【小题5】 If the news story makes you angry, it’s probably designed to make you angry.

How to Plot a Short Story

A great short story drops the reader into its world swiftly and holds their attention all the way through. 【小题1】 It can be as simple as knowing a few key moments you want to work your way toward. You’ll wind up with things you never imagined at the start. Follow these steps to plot your next story.

Brainstorm. You don’t need to have multiple short story ideas ready to go at a moment’s notice. 【小题2】 When that idea comes to you, sit down and flesh it out. Make note of any characters, settings, or bits of dialogue that you see.

【小题3】 The foundations of your main conflict or theme often form a short story’s rising action. To create tension and movement, you must know exactly what your character wants and what would prevent them from getting it. Conflicts can be internal or external, so imagine at what stage the reader will be meeting your character.

Create a brief outline. Sketch out (草拟) the flow of events your short story will contain, including interactions between characters and key moments. Write down identifying characteristics. But when it comes to drafting, pick your moments of backstory carefully. 【小题4】

Pick a point of view. Many short stories work well in first-person because of their brevity (简洁). 【小题5】 If your story needs to be told in second-person or third-person, that works, too. Regardless of which POV you choose, it’s usually best to center that narrative around one main character to ensure a consistent read on the situation at hand.